WhatsApp or Email Marketing: Which Strategy Delivers More Impact?

Brands are seeking effective ways to communicate personally with customers. WhatsApp, email, and social media marketing each have pros and cons.

Email marketing, once dominant, has seen a drop in open rates as new methods emerged. People usually open emails for OTPs, confirmations, and job-related messages, often ignoring promotions.

WhatsApp marketing, with a 99% open rate, is thriving as a preferred alternative.

So, which is...  more