Is your goal to sell your products abroad? Are you thinking of the European market? Or maybe it’s a good idea to learn more about SEO practices further away, for example in Canada? Keep reading to find out more about the Canadian market and the examples of successful activities, which will help you decide whether expanding to Canada is right for your business. Keep reading to find out essentials of SEO services Canada!
The characteristics of the Canadian market
Canada, also known as the country of the maple leaf, it’s the second biggest country in the world. It’s multicultural - and it’s also a vast, rich, and absorptive market, especially when it comes to online services. It’s worth keeping in mind that it’s one of the richest countries in the world, with an above-average standard of living. What’s more, the comprehensive economic and trade agreement CETA was definitely an important step towards fruitful cooperation between Canada and European countries. It was signed at the end of September 2017 to eliminate customers' duty and other non-tariff barriers by 98%.
SEO in Canada - What to take into consideration operating on the Canadian internet?
Currently, there are more than 36 million people in Canada, and more than half take advantage of e-commerce. The way Google works is pretty much the same as in Poland. It’s worth considering slight differences, however, such as the competitiveness of the market and the existence of two official languages (English). Below you can find the most important factors to consider when expanding to Canada.
SEO in Canada - Is it worth using Social Media?
Social networks have a wide reach. In fact, hyperlinks coming from such channels are treated by Google as valuable. Plus, there’s also a chance to reach a wider audience, which is another reason why different aspects of social media marketing should be taken into account when expanding to the Canadian market. According to Canadian Internet Registration Authority, 74% of all Canadians use Internet 3-4 hours a day. This number should not be underestimated, given that 67% of the respondents have social media accounts.
Interestingly, according to Social Bakers, Canadians have recently become more interested in the following industries on social media: retail, food, services, e-commerce, fashion (the peak can be seen from June 2018 onwards). Below you can find a graph with the number of social media users in Canada from 2017, with the estimates till 2023. As you can see, the popularity of social networks has been increasing steadily, year by year. It all comes down to one conclusion: Investing in the social media presence of your business is definitely worth it, since it affects its popularity, along with brand awareness and even profits.
