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People First, Profit Follows: The Future of B2B Branding88% of consumers believe that the experience provided by the company matters as much as the product or service.“ Profit-centric strategies have always been the traditional practice of B2B branding at B2B. Nevertheless, today’s most successful B2B brands are those that prioritize people before profits, as they understand that sustainable growth and profitability is premised on...
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The Ultimate Guide to Content Syndication for Lead GenerationResearch has found that return on investment on content marketing is 6 times higher than other marketing strategies. To appeal to the more of a broad audience, your content needs a distribution, and that distribution is content syndication. If executed well then, you can draw leads from the deepest of the market. In further read, you’ll get to know the in and out of content syndication to...
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