How to master the art of corporate reputation management?

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2025-01-22 09:50:45

Today, corporate reputation is an asset for the company. It is seen as a determining factor when it comes to assessing the company's overall performance and goodwill. It depends on the public’s point of view, the company's past deeds, and their expected behaviour in the future. This reputation then influences customer loyalty, trust, sales, revenue, hiring costs, etc. A positive...

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