Experiential Marketing in Malls: A Comprehensive Guide

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2025-01-10 10:13:07

Introduction Experiential marketing, also known as engagement marketing, is a strategy that immerses consumers in a brand experience, allowing them to interact with the brand in a physical or virtual environment. This approach goes beyond traditional advertising by creating memorable, emotionally engaging experiences that forge a deeper connection with consumers. When applied in malls, one of...

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