How to use public opinion research and market segmentation for...

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2024-12-17 10:04:51

How to use public opinion research and market segmentation for targeted strategies?

Understanding public opinion is crucial for businesses and organisations that want to align their strategies with the needs of their audiences. Public opinion research, often conducted through surveys, provides insights into consumer attitudes, preferences, and perceptions. When combined with market segmentation, these insights become more powerful, allowing businesses to create highly...

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