https://www.codilar.com/positioning-in-marketing/ In marketing, positioning refers to creating a distinct image or identity for a product, service, or brand in the minds of the target audience. It involves differentiating your offering from competitors by highlighting unique features, benefits, or values. Effective positioning defines how you want customers to perceive your brand and communicates a clear value proposition. This process focuses on identifying the target audience, understanding their needs, and ensuring the product stands out. For example, Apple positions its products as premium, innovative, and user-friendly, while competitors may emphasize affordability or specific features to attract different market segments. #codilar #positioninginmarketing