Best MarTech Tools for Online Retail Businesses Which MarTech tools provide the most value to online retailers? The global retail industry plays a critical role in contributing revenue and goodwill to the economy. For context, the US retail market alone generates over $1.5 trillion annually. But how do retailers meet growing consumer demands in such a competitive market? The answer lies in AI-powered omnichannel MarTech suites. Recent innovations in Marketing Technology (MarTech) have redefined how online retailers connect with consumers, improve experiences, and boost revenue. According to BigCommerce, it’s projected that by 2040, 95% of all sales will be made online. This shift to digital-only retail has transformed how brands position their value. From AI-powered chatbots and virtual shopping assistants to augmented reality and digital wallets, online retail marketers are utilising advanced tools to stay competitive while meeting evolving consumer expectations. Want to discover more industry-leading MarTech tools for online retail businesses? 👉 Click here to read the full article