Dating campaigns are a set of ads that revolve around a single message and are intended to meet a specific goal. They need to be constantly reviewed and improved through constant testing and optimization.
You've probably come across ads that have made you stop scrolling. Gave you this intense urge to check out what it's all about. That's what engaging ads do. By using a mix of creative elements, they steal your attention from whatever you're doing and compel you to take action.Â
They are the result of hours of research and thinking outside the box—ultimately putting them into action and watching whether the results have hit the nail. It's no different when it comes to dating ad campaigns. You do your research about fellow daters and single people, see what moves them, and craft ads that they can relate to.
