According to MarkNtel Advisors study the India Water Purifier Market size was valued at around USD 2.2 billion in 2023 and is projected to grow at a CAGR of around 14.8% during the forecast period, i.e., 2024-30.

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Key Findings of the Study: India Water Purifier market

India Water Purifier Market Driver:

Rising Health Risk from Contaminated Water Driving Market Growth – The rising diseases due to contaminated water present growth opportunities for the market players in the Indian market. As the population density increases rapidly, poor sanitation and inadequate waste management worsen the risk of water contamination and increase waterborne diseases such as cholera, dysentery, and typhoid. To seek effective solutions for maintaining good health drives the demand for water purifiers in the Indian market because these water purifiers offer the safest means to remove harmful microorganisms and contaminants to keep consumers healthy.

Additionally, consumers are becoming more aware of the impact of poor water quality on their health, forcing both individual households and institutions to invest in advanced filtration technologies. The demand for water purifiers also increased because of government healthcare initiatives like promoting the risk associated with contaminated water and the effective use of water purifiers. All these combined factors make the water purifiers a critical need for consumers' health, which ultimately boosts the size & volume of the water purifier industry in India.  For instance,

• The WASH (water, sanitation, and hygiene) scheme by UNICEF, currently is running in India to improve individuals' health and living standards. The government of India is also running the Jal Jeevan Mission, which aims to provide a clean drinking water supply through taps to all the houses in the country by 2024.

India Water Purifier Market Challenge:

High Initial Costs of Advanced Water Purifiers to Hinder Market Growth – The high purchasing cost of advanced featured water purifiers is a significant challenge to the growth & expansion of the industry. As these purifiers offer enhanced features like real-time monitoring, advanced filtration, and smart connectivity, require high-technology implementation which causes a higher cost of production. The higher price point could be a barrier, preventing many consumers from purchasing, especially in price-sensitive sections. In India, most of the population belonging to lower-income and middle-class households is cost-conscious and gives priority to affordability over advanced functionalities. As a result, despite of knowing the benefits of advanced water purifiers, the sale is limited because of the financial constraints of potential buyers. Hence the high cost is creating a barrier in the way of growth & expansion of the top market players in the industry.

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Scope of the Report and India Water Purifier Market Segmentation:

By Technology

• Reverse Osmosis (RO)
• Ultraviolet (UV)
• Gravity Based
• Others (Water Softener, Sediment Filter)

By End User

• Residential
• Commercial

Here, the residential sector is presenting the fastest revenue growth.

By Portability

• Non Portable
• Portable

By Capacity

• 5 ltr- 8 ltr
• Above 8 ltr

By Sales Channel

• Direct Sales
• Online
• Retail

India Water Purifier Market Competitive Landscape

• Eureka Forbes
• Kent RO Systems Limited
• Hindustan Unilever Limited
• Tata Chemicals Limited
• Ion Exchange
• Blue Star
• Nasaka
• Livpure
• LG
• O. Smith Corporation

India Water Purifier Market Development:

• January 2024: Kent RO Systems launched the ‘HealtHzero’ subscription model for affordable water purification, targeting budget-conscious consumers, especially in rural and semi-urban markets.
• December 2023: Eureka Forbes, a leading water purifier player, has partnered with Tata Sky, to launch a subscription service for its AquaSure range of RO purifiers. This service leverages Tata Sky’s AI capabilities to remotely monitor purifier performance and offer proactive maintenance through an app.

Geographical Analysis:

By Region

• North
• South
• East
• West

Note: If you require specific information not covered in the current report, we can provide it through customized option

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