United States Olive Oil Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 11.31% (2024-2032)
The United States olive oil market is expanding steadily, driven by growing consumer awareness of its health benefits and culinary uses. Rising demand for premium and organic olive oils is enhancing market growth. Additionally, the popularity of Mediterranean cuisine is further boosting sales across the country. According to the latest report by IMARC Group, the market size is projected to grow at a CAGR of 11.31% from 2024 to 2032.
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United States Olive Oil Industry Trends and Drivers:
The United States olive oil market is witnessing the growing demand for premium, high-quality olive oils, driven by increasing awareness about the health benefits associated with extra virgin olive oil. Consumers are gravitating toward products with better flavor profiles, enhanced nutritional value, and clear labeling that indicates authenticity and origin. This shift has prompted producers to focus on transparent supply chains and certifications to ensure quality. Additionally, there is a rising interest in organic and sustainably produced olive oil, reflecting the broader trend toward environmentally friendly food products.
As consumers seek healthier cooking oils, olive oil's position as a heart-healthy alternative to other fats is solidifying its presence in American kitchens. The foodservice sector is also contributing to growth, with restaurants and gourmet outlets incorporating olive oil into their offerings, further boosting its appeal. Moreover, innovations in packaging, such as UV-protected bottles, are helping preserve the quality and shelf life of olive oil, catering to the demand for premium and long-lasting products.
The market is primarily driven by the increasing consumer awareness regarding the health benefits of olive oil, particularly extra virgin varieties, which are rich in antioxidants and healthy fats. This awareness has spurred a shift toward olive oil as a staple in both everyday cooking and specialized culinary uses, positioning it as a healthier alternative to traditional cooking oils. The growing demand for plant-based diets and natural products is another key driver, as olive oil aligns well with trends toward clean eating and minimally processed foods.
Moreover, the expansion of olive oil's applications beyond traditional Mediterranean cuisine has opened new opportunities in the U.S. market. The product is now commonly used in a variety of international dishes, baking, and even in the beauty industry as a key ingredient in skincare products. The rise of e-commerce and online grocery shopping is also fueling market growth by making premium and specialty olive oil brands more accessible to consumers across the country.
Additionally, government initiatives that promote healthy eating habits, such as the Dietary Guidelines for Americans, encourage the consumption of healthier fats, further supporting the olive oil market’s expansion. The increasing availability of a wider range of olive oil products, from flavored to organic varieties, also plays a significant role in meeting the diverse preferences of the American consumer.
United States Olive Oil Market Forecast & Segmentation:
The report has segmented the market into the following categories:
Type Insights:
- Virgin Olive Oil
- Refined Olive Oil
- Extra Virgin Olive Oil
- Olive Pomace Oil
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Application Insights:
- Food and Beverage
- Pharmaceuticals
- Cosmetics
- Others
Regional Insights:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- Cargill Incorporated
- Deoleo S.A.
- Gallo Worldwide
- Grupo Ybarra Alimentación S.L.
- Sovena
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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United States Olive Oil Market News:
- May 2024: Neolea, a modern Mediterranean product manufacturer, launched its extra virgin olive oil in sustainable aluminum can packaging in the United States. The cans include a reusable 'Fresh Cap' that is intended to preserve the olive oil's purity, freshness, and flavor.
- January 2024: Starbucks launched a line of Oleato beverages that combine extra virgin olive oil from the Partanna brand with Starbucks coffee in shops around the United States.
- May 2023: Deoleo, an olive oil company, launched new SKUs of the Bertolli and Carapelli extra virgin olive oil brands in the United States.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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