Have you ever seen a marketing blunder that cost a company millions of dollars? I’m sure you have seen it!

I feel no surprise in saying that 14% of online businesses fail because of poor promotional ways. It’s because, improper marketing strategies can make customers feel overwhelmed, annoyed, or even angry.

One of the biggest cold drink brands, Pepsi, faced criticism for its marketing strategy.

Are you wondering how to make sure it won’t happen with your online store? You can go through this blog post to uncover some of the most effective ways to promote your online store online and get an idea of “What’s better to do?” and “What may have the wrong impact?” in your marketing strategy.

Get ready to know them. I promise it’s worth it.

Why is it necessary to promote your online store?

More than 7 billion people are out there, out of which 4.9 billion are already using the internet. Don’t you feel like making fair use of that?

Well, promoting your online store and reaching out to even a small part of these 4.66 billion people will help you build mansions. And that’s what describes it all.

So, believe that it’s time for you to start working on online store marketing with the right strategies so that you can;

• Increases your store’s visibility
• Engage your potential customers
• Tell them more about your product/services
• Establish potential customer’s trust in your brand
• Convince them to make a purchase

It may not be as easy as it seems, but I’m sure with the right marketing strategies it will work.

What is your target audience for promotions?

To make your marketing strategy more effective, you need to first know your target audience and whom you’re looking to sell.

Usually, there are 3 main target audiences for any eCommerce website, to help you get started with your marketing strategy. That I’m describing below, and along with that, I’ve added the different ways you can approach them:

• Those who purchased from you in the past. Retargeting ads, personalized emails, loyalty programs, and discount offers can help approach them again.
• Those who are in the hunt for similar products that you sell. You can come in the middle of their search journey with the help of search engine marketing, enhancing your presence on Social Media, or using PPC Ads.
• Those who know about your brand and are looking to purchase from you in the near future. Personalized emails, discount offers, and sharing solutions for their problem can help.

Now that you know “whom to approach” and “how to approach”, we can start with the most effective ways to promote your online store.

Effective Ways to Promote Your Online Store

Let’s start with the main topic you’re here for. These effective marketing ways will work perfectly if you work on them with all the energy and patience you have left.

And remember, the more visibility your eCommerce site gets, the more traffic you’ll get on your online store.

1. Go ahead by holding hands with SEO

The main goal of performing search engine optimization (SEO) on any website is to rank it at the top of search engine results pages (SERP).

Now you may be wondering if there is any ready-made SEO strategy to improve SEO on your online store, or not. Well, I can share a list of things you can do to strategize SEO for your eCommerce store. And that list includes;

• Keyword research
• URL optimization
• High-quality content on the website
• Website Speed Optimization
• Mobile-first approach
• Internal linking and high-quality backlinking
• Performance analysis
• Improved user experience

Simply, Moving forward with it will help you promote your online store easily.

2. Don’t leave behind email marketing

People think email marketing is dead! But the truth is that it is still one of the most effective marketing tools.

If someone says it doesn’t work, they may be doing it wrong. There are many ways to promote your online business with email marketing, and you only need to start with the basic thing of “building a good subscriber list”.

Now, you may wonder how to attract your potential customer to click that “Subscribe to Newsletter” button. Well, in that case offering incentives will turn out as an effective strategy.

For instance, visitors or existing customers can receive discount coupons after subscribing to the newsletter.

3. Take the Help of PPC Marketing

PPC stands for pay-per-click. It is an advertising solution from Google Ads, where advertisers need to pay each time their ad is clicked. Here’s an example of how PPC ads look on users’ end.

If you’re looking for quick conversion, a PPC strategy can help you promote your eCommerce website in front of thousands. It is so impactful that on Google, 46% of clicks go to the top 3 PPC ads.

The most common type of PPC advertising is search engine advertising. And Google AdWords will help you with that. From creating an ad campaign, and bidding on keywords to checking analytics, Google AdWords will work on all your requirements perfectly.

4. Make an Effective Presence on Social Media

People are addicted to social media. And if you’re able to engage with your potential customers on social media, you’re winning already.

It’s proven that social media advertising can drive you a lot of attention as it keeps you and your customer in active interaction.

Additionally, social media platforms such as; Instagram, Facebook, Youtube, and many more have shopping features, so you can take benefit from that, too.

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