United States Athleisure Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 7.56% (2024-2032)

Market Size in 2023: USD 88.5 Billion

Market Forecast in 2032: USD 175.4 Billion

According to the latest United States athleisure market report by IMARC Group, the market size reached USD 88.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 175.4 Billion by 2032, exhibiting a growth rate (CAGR) of 7.56% during 2024-2032. The market is witnessing several trends including a rise in demand for versatile, multifunctional apparel that blurs the line between activewear and casual wear, driven by the growing popularity of hybrid work and fitness routines. 

Sustainability is also a key trend, with consumers seeking eco-friendly fabrics and ethical manufacturing processes, pushing brands to adopt sustainable practices. Collaborations between fashion designers and sportswear brands are creating unique, stylish collections that cater to performance and fashion-conscious buyers. Additionally, there is a growing emphasis on size inclusivity, with brands expanding their offerings to accommodate diverse body types. The integration of technology into fabrics, such as moisture-wicking and anti-odor properties, is further enhancing product appeal in the market.

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United States Athleisure Industry Trends and Drivers:

The United States athleisure market is primarily driven by the increasing emphasis on health and wellness, which encourages consumers to adopt more active lifestyles, fueling demand for comfortable, functional, and stylish apparel. The rise in remote work and flexible work environments has also contributed to the growing popularity of athleisure, as consumers seek clothing that can transition seamlessly from exercise to everyday activities. This shift in consumer behavior is prompting more purchases of versatile attire that combines performance features with casual aesthetics. Additionally, the influence of social media and fitness influencers is playing a significant role in driving demand for athleisure products. These platforms highlight the appeal of athleisure as fashionable and practical, increasing brand visibility and consumer engagement. The focus on comfort and functionality, especially with the inclusion of features like moisture-wicking fabrics and stretchable materials, further drives consumer preference for athleisure over traditional clothing. The expansion of product lines by established sportswear brands, alongside new entrants in the market, is increasing competition and innovation, making athleisure more accessible across various price points. Furthermore, the increasing awareness about sustainable and eco-friendly practices is pushing brands to produce athleisure items made from recycled materials, attracting environmentally conscious consumers.

United States Athleisure Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Mass Athleisure
• Premium Athleisure

Product Insights:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies
• Shirts
• Leggings
• Shorts
• Others

Distribution Channel Insights:

• Online
• Offline

End User Insights:

• Men
• Women
• Children

Regional Insights:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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