Male Grooming Products Market - United States

Market Statistics

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 5.10% (2024-2032)

The United States male grooming products market size is expanding rapidly, driven by changing societal norms and the growing focus on personal care among men. This growth is fueled by advancements in product formulations and the increasing availability of specialized grooming products tailored to male needs. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 5.10% from 2024 to 2032.

United States Male Grooming Products Industry Trends and Drivers:

• Robust Market Growth: The United States male grooming products market is experiencing strong growth due to changing consumer attitudes and greater awareness about personal care.
• Rising Demand for Male-Specific Products: More men are embracing grooming and self-care routines, leading to increased demand for products designed to cater to male grooming needs.
• Younger Generations Driving Growth: Younger generations, particularly millennials and Gen Z, are more open to experimenting with grooming products, propelling market growth.
• Urbanization and Disposable Income: Increased urbanization and higher disposable incomes are significantly contributing to the expansion of the male grooming market, as urban men have access to a broader range of grooming products and greater purchasing power.

Key Trends in the U.S. Male Grooming Products Market

• Focus on Natural and Organic Ingredients: There is growing consumer demand for grooming products made with natural and non-toxic ingredients, driven by increased awareness of health and environmental impacts.
• Technological Innovation: Companies are investing heavily in R&D to introduce innovative grooming products that offer enhanced performance, convenience, and functionality.
• Advanced Formulations: Products like anti-aging serums and multi-functional grooming tools are being developed to meet the diverse needs of male consumers.
• Smart Grooming Devices: The introduction of smart grooming devices and digital tools offering personalized grooming advice is gaining popularity, especially among tech-savvy consumers.

Market Expansion Factors

• E-Commerce Growth: The expansion of online retail platforms has made male grooming products more accessible, allowing consumers to explore and purchase a wide range of grooming solutions from the convenience of their homes.
• Increased Accessibility: The popularity of e-commerce channels has widened the adoption of male grooming products across different demographics, supporting overall market growth.

Download sample copy of the Report: https://www.imarcgroup.com/united-states-male-grooming-products-market/requestsample

United States Male Grooming Products Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Breakup by Price Range:

• Mass Products
• Premium Products

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

United States Male Grooming Products Market News:

• In 2024:US Actor, professional wrestler, and entrepreneur Dwayne ‘The Rock’ Johnson launched an affordable personal care brand for men called Papatui, which is currently available only in the US through its own e-commerce at papatui.com and in Target stores and Target.com, and each product is under 10 US dollars.
• In 2023:Scent Beauty, Inc., the world’s first multi-brand e-commerce platform for bespoke fragrances, is expanding its partnership with legendary American men's cologne brand STETSON to introduce STETSON Men’s Grooming, fueled by state-of-the-art personal care formulae targeted to men of all generations.

Request for customization: https://www.imarcgroup.com/request?type=report&id=2876&flag=F

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization. 

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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