The promotion of worthwhile educational content and assistance in utilizing it by organizations and individuals is known as education marketing.
Research papers, publications, software for desktop and mobile devices, courses, how-to videos, and books are all examples of educational content. Global curiosity may be piqued and instructional content can spread like wildfire with the correct education marketing plan.
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Why Does the Education Sector Need Education Marketing?
Because of all the potential the internet and modern technologies in general have offered, the education sector has seen an enormous increase. Orbis Research projects that the global e-learning industry will reach a valuation of $458 billion by 2026, mostly due to the rise in internet users, expanding access to broadband internet, and the increasing use of mobile phones with internet capabilities.
Even though ComboApp and other top suppliers of marketing services to educational institutions frequently employ education-based marketing to promote their products and services, it is important to remember that numerous other successful education marketing techniques may be applied.
12 Best Education Marketing Strategies in 2024
The most effective education marketing techniques make use of the enormous potential provided by the internet, whether they be applied to marketing for educational apps or institutions.
While traditional advertising methods including print PPC ads, billboards, flyers, brochures, in-person meetings, and brochures still have their role in the digital age, their ROI is significantly lower than that of contemporary digital marketing techniques.
Let's examine these twelve marketing education tactics.Â
1. Use Social Media Platforms to Connect with Your Audience
Globally, there are currently 4.89 billion social media users or roughly 42% of the total population. Millennials are the most active users of social media sites including Facebook, Twitter, Instagram, and Reddit, followed by Gen Z, Gen X, and baby boomers.
Social media platforms have come a long way since their inception and may now be utilized in a wide range of ways for marketing purposes related to higher education. Your objective should always be the same, regardless of the social media channel you choose to focus on: build genuine relationships with your target audience by producing interesting content.Â
2. Include Digital Advertising in Your Marketing Budget
Precise targeting based on information such as demographics, intent, engagement habits, and more is the greatest benefit that digital advertising has over traditional advertising. For instance, a marketing firm specializing in higher education could focus primarily on graduate students who reside in a certain region and have already expressed interest in a particular good or service. All other significant indicators, including the click-through rate of advertising campaigns, might benefit greatly from such targeting.
3. Create a Mobile-Friendly Website with an Optimized Landing Page
It has been a while since the number of individuals using mobile devices to access the internet surpassed the number of people using desktop and laptop computers. With 7.7 billion smartphones expected to be in use worldwide by 2027, anyone hoping to succeed in education marketing cannot afford to overlook the importance of having a mobile-friendly website with an optimized landing page.
4. Encourage Students to Leave Online Reviews
Nowadays, it's common knowledge that 90% of customers check internet reviews before visiting a store or making a purchase. Online reviews ought to be a crucial component of any marketing strategy for higher education because of this.
5. Create Engaging Video Content
It makes sense why a growing percentage of marketers claim that using video content yields a high return on investment. After all, HubSpot reports that viewers watch 19 hours of internet video per week. That is a sizable audience that may be reached by making interesting videos and posting them online.
Demo videos, brand or event films, expert interviews, instructional or how-to tutorials, explainer videos, animated content, case study and customer testimonial videos, live videos, virtual reality videos, and more are just a few examples of the many diverse ways that video content can be created.Â
6. Use An Education Marketing Agency
It is preferable to entrust your marketing efforts to the professionals, whether you are selling a school or educational software. Your efforts at digital marketing for the education sector will be aided by a business like ComboApp, which specializes in marketing educational services.Â
7. Promote Safety
While the majority of people believe that the 2020 pandemic is now past us. Parents are also thinking about ways to restrict their child's time on campus or find alternatives to in-person instruction due to additional safety concerns. Creating an education marketing plan in this day and age brings with it both fresh potential and problems. The obstacles will arise from a rise in rivals entering virtual learning environments, counterbalanced by an increase in parents and students looking for at-home learning alternatives.
8. Create Educational Apps
The advantages of having an app will be much bigger in 2024, even though it has been addressed in a few of the preceding sections. Having an app is a great approach to drawing and retaining consumers in light of the growing number of people who are looking for online e-learning ads resources. It is indescribable how convenient it is for them to have a button on their home screen that allows them to access their classes immediately, instead of needing to visit your website.Â
9. Promote Education Apps
In addition to tools for promoting the app itself, educational marketing for an app needs all of the same resources as website marketing. App marketing methods for education must incorporate paid advertisements, reviews, social media strategy, SEO, content creation, and other elements.
Here are a few instances of instructive advertising that can help you market your app:Â
- Establishing an appealing, mobile-friendly, SEO-optimized website for your app that is loaded with pertinent and engaging content.
- In-app purchases
- Social media advertising and promotion
- Influencer advertising
- Promoting and rewarding reviews
- instructional videos
Your app will have education marketing techniques that position it for success right away if you partner with an organization that specializes in this kind of marketing, like ComboApp.
10. Increase App Engagement
While having students use your app for educational purposes is fantastic, a strong digital marketing strategy for education will never stop searching for new ways to close deals. The more services you can convince them to purchase, the more you'll be able to keep them interested and coming back for more.
11. Get Personal With Educational Content Marketing
Personalized efforts have a significant positive impact on marketing for educational apps, schools, and other educational products. People choose to learn things for personal reasons most of the time, and they all learn differently. This indicates that marketing techniques for education that cater to the unique requirements, preferences, and personalities of kids or their families will be more successful than those that are generic.
12. Be An Educational Thought Leader
Being recognized as a thought leader in your industry is a smart way to position your company for marketing education. You may establish credibility with people by creating superior content that demonstrates your expertise in education or that of your company. Your audience will trust you and your brand more if you have more influence over them.
Conclusion
With the help of the 12 education marketing tactics covered in this article, you should have no trouble reaching students of all ages with your product or service. The majority or all of these tactics will be used by well-rounded marketing education programs as part of their instructional marketing plan.
For those who are ready, the difficulties of the rapidly changing world and the adjustments brought about by the epidemic also offer a chance. An emphasis on safe E-learning advertising in marketing materials can help school marketing strategy. By positioning themselves as secure substitutes for in-person instruction, educational websites, and applications can also be advantageous.
Frequently Asked Questions (FAQ)
Why does the education sector need education marketing?
Ans. Over half a million educational apps have been created to date by both private developers and traditional educational organizations. A new product or service will almost certainly not be discovered without a well-thought-out and implemented marketing strategy because the e-learning market is overflowing with websites, videos, eBooks, and educational apps.
What is social media marketing for educational institutions?
Ans. Over half a million educational apps have been created to date by both private developers and traditional educational organizations. A new product or service will almost certainly not be discovered without a well-thought-out and implemented marketing strategy because the e-learning market is overflowing with websites, videos, eBooks, and educational apps.
What are the advantages of digital marketing for the education sector?
Ans. When compared to traditional marketing strategies, digital marketing offers more affordable means of offering new educational services and goods to a variety of consumers. enabling accurate campaign performance tracking in addition to broad reach and targeted precision.
Why does your educational product or institution need a mobile-friendly website?
Ans. Since mobile devices are used to access the majority of online material, anyone hoping to successfully launch a new educational good or service cannot afford to overlook the importance of having a mobile-friendly website and optimized landing page.
How to use online reviews as an education marketing strategy?
Ans. Online evaluations offer a priceless chance to spot and fix any problems with the good or service early on, showcase your brand's benefits over the competition, cultivate relationships with current clients, and demonstrate your concern to prospective buyers.
How to market education services with video content?
Ans. Pay attention to your viewers; they will advise you on the best places to post and what kind of videos to make. Track engagement data like views, average view duration, average completion rate, audience retention, rewatches, click-through rate, subscriber growth, peak live viewers, and other audience engagement KPIs by using analytics tools like Google Analytics.
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