Google reviews play an instrumental role in shaping how customers perceive a business or service, both directly and indirectly. Positive reviews attract potential customers while improving your search engine rankings. So genuine, organic reviews that accurately represent customer experiences must always take priority over paid reviews that make false promises about being genuine reviews.

Buy Google 5 star reviews can compromise the integrity of your business and undermine trust with target audiences, but genuine reviews help foster it. Furthermore, Google has implemented algorithms that detect fake reviews should yours be detected. They could lead to severe penalties including removal from Maps or lower search ranking rankings for your site.