Applications of artificial intelligence (AI) not only make the operation of your website clear and intuitive, but also allow the online experience to be more complete and personalized. If you want to generate more sales on your website, discover how AI, together with the use of other tools such as intelligent chatbots , positively influences web design .

In theory, this can help you improve the appearance of your digital space, reinforce its natural positioning, manage and organize your inventory, improve interaction with visitors, offer a personalized user experience and segment the market appropriately through your digital marketing campaigns.

More and more designers and developers are choosing to engage in AI-based design practices. As a result, this has now become an indispensable part of modern web development.

In this article, we will introduce you to the amazing applications that AI offers to improve the performance, experience, and user interface of your website!

Rise of artificial design intelligence (ADI)

The growing field of artificial design intelligence (ADI) has brought about a big change in the way web pages are designed today. In a traditional environment, the process of designing a user interface is often overwhelming because it requires a lot of creativity to create a unique space.

First, you and your team of designers will have to share ideas, write them on a whiteboard and analyze different possibilities and results. This process also requires a great deal of effort and errors may arise.

However, with recent advances in technology , AI has quickly entered the virtual world. Likewise, it allows designers to apply it to web pages and provide a better user experience.

Innovators in this field, such as Adobe, Firedrop, Bookmark, Squarespace, Wix and Tailor Brands are some examples of leading custom software development companies that use it in the design of digital environments.



We as an SEO Agency have explored the AI tools for SEO and design on the market, but we are also going to highlight some of the most popular and effective in other areas.



Best AI Tools for SEO, Content Creation, and Design

# Frase.io : It is an all-in-one SEO platform powered by AI that allows us to research, write and optimize our content, all in one dashboard. Frase.io can create content summaries on any topic, as well as catalog and answer questions from site visitors. This tool uses proprietary algorithms to select relevant content for our users based on our keywords and location specifications.

 

# Midjourney : It is capable of creating realistic or surreal characters, landscapes and scenes with great quality and detail using software development services such as AI. To use Mid Journey, you need a Discord account and access to the official project server, where you interact with a bot that receives your requests. The bot works with the /imagine command followed by descriptive text of what you want to create. The AI processes the text and returns an image in a few seconds .

 

# Synthesia.io : Synthesia is an  AI video generation  platform that allows you to quickly create videos with AI avatars, in over 120 languages. It includes templates, a screen recorder, a media library, and much more.

 

# Canva : the renowned graphic design tool , uses AI for its Magic Writing tool, which generates texts for your designs based on guidelines. Also, its Background Remover tool, which removes the background from any image or the new Text on Images tool, in which you have a search engine to write and then shows you images.

 

Applications to improve the user experience

Artificial intelligence now drives several key aspects of web design and plays an important role in user experience. With their latest interventions in web design, designers are able to transform the cover of any page into a complete and meaningful experience for consumers.

In addition, it has allowed them to create much more attractive, flexible and even more human interfaces! Don't you think it's fantastic? Among many of the achievements that AI has made today, those that stand out the most are its tools.

It has effectively changed modern web design and has quickly established many standard components regarding the interaction between a person and a machine. One of the best examples is the incorporation of chatbots into digital platforms.

We almost always find bots on any site or mobile application. Likewise, with the advanced algorithms of custom software development services and the complex procedures of machine learning, it reduces the gap between human cognition and machine automation .

 

AI Tools for Chatbots

#GPT Chat : from OpenAI , the famous platform that offers various AI services, is a chatbot tool that allows us to create fluid and natural conversations with our visitors or customers. ChatGPT uses a language model based on GPT-3, which is capable of generating coherent and relevant responses from the context and history of the conversation. ChatGPT allows us to create chatbots for different purposes, such as customer service or simply interacting to create content or execute commands that take humans a long time in a matter of seconds.

# Botsify – A tool to design advanced AI chatbots without programming. It offers integrations with different platforms such as Facebook Messenger, WhatsApp or Slack.

# Botscrew – This platform uses AI to create custom chatbots for WhatsApp and other channels. It allows you to integrate the chatbot with CRM, Salesforce, Trello and Slack.

 

Applications to improve the user interface

Similarly, AI-optimized user interfaces are capable of making design decisions on their own. How does it work? The program must be configured so that it understands the design principles and can observe the current pages of your website.

 

By combining these two processes, it can imitate independent thoughts and create functional and attractive web page designs without human intervention. For example, web development platforms like Wix actively use ADI to manage the design of their user interface.

# Sketch2Code – A tool that allows you to convert hand-drawn sketches into HTML code. Sketch2Code uses CV and DL to recognize sketch elements and generate the corresponding code.

Designs.ai – A content creation platform that offers four AI-based creative tools: logo maker, video editor, design maker, and speech maker. With the design builder, a complete branding and social media kit can be generated from a text and a template.

# Adobe Sensei – An AI-based platform that powers Adobe creative solutions. It offers features like background removal, content-sensitive padding, facial recognition, image optimization, text generation, and more.

 

Product recommendations

Artificial intelligence is also capable of generating product recommendations with the aim of influencing purchasing decisions. These tools offer suggestions when customers interact with a web page and provide valuable information based on their searches.

Extensions and plugins track customer purchase history and generate recommendations based on related searches. For example, Netflix, the leading provider of online multimedia services, uses AI to manage its suggestions, displaying results based on the preferences of users and customers with similar profiles.

In case you didn't know, 80% of Netflix streaming is powered by AI-generated recommendations! Other companies such as Adobe have also begun to use it in their business processes to help designers perform their functions more efficiently.

We know that software development services are constantly evolving. But the immeasurable potential of artificial intelligence to understand the rules of creativity and use them independently in a wide variety of dynamics will soon eclipse traditional methods of web design.

As we see, AI allows web pages and design in general to evolve towards a  more personalized user experience , instead of the same methodology for everyone.



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