San Francisco, 01 February 2024: The Report Non-invasive Aesthetic Treatment Market Size, Share & Trends Analysis Report By Procedure (Skin Rejuvenation, Injectable), By End Use (Hospital/Surgery Center, MedSpa), By Region, And Segment Forecasts, 2023 - 2030

The global non-invasive aesthetic treatment market size is expected to reach USD 190.5 billion by 2030, according to a new report by Grand View Research, Inc., registering a CAGR of 15.40% over the forecast period. Non-invasive aesthetic treatment offers benefits, such as less pain, instant results, and low cost over invasive treatment. Non-invasive aesthetic treatment does not serve permanent results; however, it temporarily enhances facial appearance and aids in delaying the signs of aging. According to a report published by the International Society of Aesthetic Plastic Surgery (ISAPS), between 2017 and 2018, there was an 11.7% increase in the popularity of nonsurgical procedures and a decrease of 0.6% in surgical procedures. This highlights the high growth prospects that lie ahead for the market in the coming years.

The COVID-19 pandemic has significantly affected the market. The cosmetics industry relies on close physical contact with their clients, leaving it negatively affected. Practitioners have also raised concerns over the downturn in patient interest owing to a sharp cut in income. The market is expected to witness a phase of short-term negative growth. However, growing initiatives from several manufacturers to mitigate the negative impact of the pandemic have supported the growth in 2021. Inorganic growth strategies, such as new product launches, regional expansion of major players, acquisitions, and mergers, are a few of the initiatives adopted by the key companies that have led to improved revenues between 2020 and 2021. Non-invasive aesthetic treatment includes procedures, such as skin rejuvenation and injectables.

Popular injectable procedures include botulinum toxin, hyaluronic acid, and polymer filler. According to the American Society of Plastic Surgeons (ASPS), in 2022, botulinum toxin was among the top 5 minimally invasive procedures carried out in the U.S. To avoid aggressive surgical procedures in the future, patients are seen opting for non-surgical treatments to start early in their lives. The Asia Pacific region is expected to serve as a key revenue-generating center. The region is backed by countries, such as India and China, which have a huge target population. In Thailand, which is also projected to be the fastest-growing country in the region, the aging population is a growing segment, which will support the market growth.

The growing focus on physical appearance among adults has led to an increased demand for non-invasive aesthetic treatments in recent years. Another key revenue-generating population to watch out for is the ones aged 50 years and above. Women, in particular, in this age group are opting for fillers and injectables including the popular Botox. According to the American Society for Aesthetic Plastic Surgery (ASAPS), in 2018, around 3.8 million minimally invasive cosmetic surgeries were carried out in the U.S. within the age group of 55 years and above. This highlights high growth prospects that lie ahead for the market in the country.

Non-invasive Aesthetic Treatment Market Report Highlights

• The injectable procedure segment is projected to dominate the global market throughout the forecast period
• Botulinum toxin is one of the most popular minimally invasive procedures. It is estimated to be the fastest-growing sub-segment during the forecasted period
• This procedure is widely used by working individuals to delay the signs of aging and enhance physical appearance
• North America dominated the market in 2022 due to the availability and adoption of advanced treatment options in this region
• Asia Pacific is projected to witness the fastest CAGR over the forecast period. Young adults in this region are increasingly focusing on physical appearance, which supports market growth

According to the International Society of Aesthetic Plastic Surgery (ISAPS), the U.S. was ranked first, in terms of non-surgical procedures performed at a global level. The country is backed by the availability of advanced treatment options and has the highest number of surgeons at a global level, with over 7,000 plastic surgeons, as per 2022 estimates. The growing consciousness about fitness and overall appearance has increased the demand for non-invasive aesthetic treatments in developing countries. In countries, such as India, these treatments are gaining consumer interest.

The country ranks among the top 5, in terms of surgical procedures performed. Thus, developing countries are expected to be key revenue pockets for the market in the years to come. The COVID-19 pandemic has significantly affected the overall market. The cosmetics industry relies on close physical contact with their clients, leaving it negatively affected. Practitioners have also raised concerns over the downturn in patient interest owing to a sharp cut in income. The market is expected to witness a phase of short-term negative growth. Companies are expected to address this by offering maximum support to their customers.

Non-invasive Aesthetic Treatment Market Report Scope

For instance, leading player, Allergan, has assured support for its r BOTOX® operations and patient assistance. The company’s team is reachable through email communication and video conference. Recently, amidst the pandemic, remote working has increased the time spent on Zoom calls. Adults are paying attention to their physical appearance closely. This has increased the demand for cosmetic surgeries, with Botox being one of the most popular procedures preferred. Patients are also opting for cosmetic surgeries owing to ease of recovery while staying at home.

List of Key Players of Non-invasive Aesthetic Treatment Market

• Hologic, Inc.
• Allergan, Inc.
• Galderma S.A.
• Alma Lasers
• Syneron Candela
• Johnson & Johnson
• MerzPharma
• Lumenis
• Solta Medical
• Cutera Inc.