Since launching in 2020, Instagram Reels has become a powerhouse for viral short-form video content. But with over 1 billion monthly Instagram users competing for views, it can be challenging to get your Reels seen. By implementing creative growth strategies tailored to Reels, you can dramatically expand your reach and score more views.
Leverage Trending Songs and AudioÂ
Using popular songs, trending audio clips, memes, or sounds in your Reels is an easy way to make them more discoverable. When people search for or engage with certain sounds, your Reel using that same audio will surface. Try out new viral sounds, catchy music, or funny dialog snippets to create content primed for more views.
Use Strategic Hashtags
Include a mix of popular and niche hashtags in your Reels captions to get found by target audiences. Research which hashtags are commonly used with top-performing Reels in your niche. Combining a few mega-popular tags like #reels, #reelsinstagram, #instagramreels with more specific ones can help increase overall visibility.
Interact with Other ReelsÂ
Engaging with Reels from other creators can introduce your content to new audiences. Like, comment, and share Reels related to your niche or using sounds you've also featured. This surfaces your Reels to users interested in that type of content. Plus it builds connections with creators who may engage back.
Promote Across Other Social Channels
Cross-promote your Instagram Reels by sharing the links, screenshots, or short teasers on other social platforms. Driving viewers from different channels to check out your Reels can help increase overall reach. Promote on TikTok, YouTube, Instagram Stories, Facebook, and more to maximize exposure.
Purchase Reels ViewsÂ
While buying views is discouraged by Instagram, you can ethically source real views from services like BuyInstantViews. This vanity metric boost makes your Reels appear more popular, which then improves organic reach. Buy Instagram Reels views from actual Instagram accounts to gently inflate counts. Use sparingly to jumpstart perceived social proof.
The Instagram Reels game calls for constant optimization and iteration to achieve viral success. Try deploying a few of these growth hacking techniques to get more eyeballs on your creative Reels content. Analyze performance data to double down on the tactics that perform best. With the right mix of organic innovation and promotion, you can master Instagram Reels and score more satisfying views.
