San Francisco, 20 December 2023: The Report Safari Tourism Market Size, Share & Trends Analysis Report By Type (Adventure Safari, Private Safari), Accommodation Type (Safari Resorts & Lodges, Safari Camps), By Group (Friends, Families), By Booking Mode, By Region, And Segment Forecasts, 2024 - 2030

The global safari tourism market size is expected to reach USD 51.46 billion by 2030, expanding at a CAGR of 5.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. There is a growing awareness and concern for the conservation of natural habitats and wildlife. Adventure wildlife tourism allows travelers to witness wildlife in their natural habitats and learn about conservation efforts, fostering a deeper appreciation for the environment and encouraging support for conservation initiatives. Improved transportation infrastructure, including better roads and air connectivity, has made exotic wildlife destinations more accessible, which has opened opportunities for adventure wildlife tourism in previously inaccessible areas.

Millennials are inclined toward wildlife tourism due to their environmental consciousness, desire for authentic experiences, preference for adventurous and thrilling activities, influence of social media and digital platforms, concern for animal welfare, and interest in educational opportunities. They are drawn to wildlife tourism as it allows them to connect with nature, support conservation efforts, engage in unique activities, capture visually captivating moments, and gain knowledge about wildlife and the environment. Wildlife tourism resonates with millennials' values of sustainability, authenticity, and personal growth, providing them with meaningful experiences and the opportunity to make a positive impact on the planet.

The market is driven by factors such as the allure of abundant wildlife and diverse natural habitats, growing interest in nature-based and adventure tourism, increasing awareness of wildlife conservation, and technological advancements. These drivers contribute to the appeal of safari tourism, attracting travelers seeking authentic and immersive experiences in the heart of nature. The market's growth is further supported by responsible tourism practices, favorable government policies, and the engagement of local communities, making it a thriving sector with immense potential for the future.

Millions of individuals were looking for immersive experiences from their homes due to COVID-19’s impact on the global tourism industry during the lockdown. During this time, nature and wildlife entities proved to be essential, and demand for access to wildlife sanctuaries, marine parks and reserves, and cultural safari sites increased. To promote safari tourism in the post-pandemic environment, governments across the globe are focusing on regional development, industry regulations, and public-private partnerships in the supply of safari tourism infrastructure.

In February 2021, Wildlife SOS, an Indian wildlife charity, formed a strategic partnership with the Responsible Tourism Society of India (RTSOI), a national tourism body, to launch a campaign focused on responsible and ethical wildlife tourism. The initiative aims to raise awareness among both local and international tourists, emphasizing the importance of making informed choices to prevent the support of illegal wildlife trafficking and ensure the well-being and humane treatment of animals. The collaboration between Wildlife SOS and RTSOI highlights their commitment to promoting sustainable practices and ethical standards in the tourism industry, safeguarding wildlife, and enhancing the overall tourism experience.

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The increasing interest of bloggers and influencers in safari travel is the key factor fueling the growth of safari tourism. There are many travel bloggers and influencers on social networking sites, with a large follower base. These people post their travel content on social media platforms. The increasing preference of people for unique as well as exotic holiday experiences, growth in middle and upper-middle-class expenditure, and the growing impact of social media on travel industry are the major factors that drive the growth over the forecast period.

Safari Tourism Market Report Highlights

• Based on type, adventure safari dominated the markets in 2023. Adventure safari may include activities like walking safaris and hot air balloon rides, which are preferred by adventure-seeking travelers. This is expected to propel the market growth over the forecast period
• Demand for safari camps as accommodations is anticipated to grow at the fastest CAGR. Tented safari camps are set up to transfer places two or three times a year, spending months at a time in one spot. This guarantees that the site is always exceptional and enables the camp to track the seasonal movements of wildlife
• Safari tourism for friends dominated the market in 2023. Group travel, including trips with friends, is a popular choice among travelers, particularly for adventure safari tourism. Millennials, in particular, show a strong interest in group travel experiences
• Marketplace booking is anticipated to make the largest contribution in the global market. Safari tourism through marketplace booking modes, such as online travel agencies (OTAs) or booking platforms, has gained popularity in recent years. Marketplace booking modes provide travelers a convenient and accessible platform to search, compare, and book safari experiences
• Middle East & Africa held a dominant revenue share in 2023. Tourists are attracted to the region by the safari parks' conservation efforts and other influencing factors.Africa is gradually becoming a favored destination for international travelers seeking sunny beaches, national parks, ecotourism products, and exotic culture and food

Growing consumer inclination toward sustainable tourism is expected to help hospitality and tourism professionals with an opportunity to recover from the pandemic’s impact and prepare for a more resilient and sustainable future. According to an article published on Booking.com in 2020, 53% of travelers across the globe wanted to travel more sustainably with more economical and sustainable travel options. This is expected to offer safari tour operators an opportunity to transform their business models and strategies and set realistic and reasonable parameters around food, flights, accommodation, and transport in their travel policies.

With a clear understanding of consumer willingness to spend on their safari tours, tour operators in the market are managing their pricing portfolio to tap into price-sensitive markets. According to a United Nations World Tourism Organization report titled 'Towards Measuring the Economic Value of Wildlife Watching Tourism in Africa,' wildlife tourism constitutes 7.0% of global tourism and experiences an annual growth rate of approximately 3.0%. The report highlights that 14 African countries collectively generate around USD 142 million through entrance fees for protected sites and areas. This number is expected to grow in the coming years as more travelers, especially millennials, seek tourism activities that allow them to immerse themselves in pristine natural environments and witness wildlife in their natural habitats.

Adventure safari tourism dominated the global market with a share of 50.3% in 2023. Adventure safari offers travelers the opportunity to engage in thrilling activities that go beyond traditional wildlife viewing. Adventure safari may include activities like walking safaris and hot air balloon rides, which are preferred by adventure-seeking travelers. This is expected to propel the market growth over the forecast period. In addition, social media platforms have started to play a significant role in travel decisions, including adventure safari.

Safari Tourism Market Report Scope

Private safari tourism is anticipated to have a potential CAGR of 5.2% over the forecast period from 2024 to 2030. Private safari provides more freedom and the security and comfort of having a personal vehicle and guide. Individuals can choose from luxurious or simple private safari based on their preferences and budget. According to a survey conducted by SafariBookings, from March 2020 to May 2022, Africa’s safari industry was significantly impacted by the pandemic. However, according to the most recent survey conducted in May 2022, most safari tour operators experienced a significant recovery.

List of Key Players in the Safari Tourism Market

• Wilderness
• Thomas Cook Group
• Singita
• Scott Dunn Ltd.
• Rothschild Safaris
• &Beyond
• Travcoa Tours & Safaris
• Abercrombie & Kent USA, LLC
• Gamewatchers Safaris Ltd.
• Backroads
• TUI Group