The scalp care market involves products that help nourish and protect the scalp and hair. This includes shampoos, conditioners, oils, serums, and other hair care treatments that moisturize, soothe irritation and flakiness, treat dandruff and other scalp issues. The growing personal care industry and rising awareness about scalp and hair health have propelled the demand for specialized scalp care products in recent years. With increasing disposable incomes, people are willing to spend more on premium hair care products. The global scalp care market is estimated to be valued at US$ 12.84 billion in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
The growth of the global scalp care market is driven by the expanding dermatology products industry. According to statistics, the global dermatology drugs market reached a value of nearly $24.7 billion in 2020 and is predicted to grow to over $35 billion by 2028. Rising income levels have increased consumer spending on personal care products. Moreover, busy lifestyles, high pollution levels, and irregular food habits have led to various scalp issues like dandruff, dryness and itching. This has boosted the demand for specialized formula-based treatments and therapies that help cleanse, exfoliate and nourish the scalp. Improved R&D is facilitating the development of innovative products incorporated with natural oils, extracts and emollients to hydrate and soothe the scalp. Market players are also offering customized scalp care solutions targeting specific concerns like anti-dandruff, anti-hair fall, etc. All these factors together are expected to drive robust growth of the scalp care market during the forecast period.
Segment Analysis
The global scalp care market can be segmented based on product type, hair type, distribution channel, and region. Based on product type, the segment for shampoos holds the largest share in the market due to increasing consumption of different shampoos for oily, dry, and damaged hair types. The shampoo segment accounts for over 30% share of the global scalp care market. The conditioners segment holds the second largest share and is also expected to witness high growth during the forecast period due to rising awareness about hair conditioning.

PEST Analysis
Political: The Scalp Care Market Share is influenced by regulations related to formulation and labelling of haircare products. Stringent norms ensure product safety and quality.
Economic: Rising disposable incomes and growing urban population favour market growth. However, economic slowdowns negatively impact the industry.
Social: Changing lifestyles, increasing social media influence, and busy schedules drive demand for scalp care products promising instant solutions. Social trends like natural/herbal ingredients also influence the industry.
Technological: Technology helps reduce product development timelines. Innovations in formulations cater to specific hair & scalp issues. Novel delivery systems like liquids, salts, gels ensure better absorption.

Key Takeaways
The global Scalp Care Market Share is expected to witness high growth during the forecast period due to increasing awareness about hair and scalp health issues like dandruff, hair fall, and dryness. North America dominates the marketCurrently owing to busy lifestyles and evolving consumer needs in the region. However, Asia Pacific is expected to emerge as the fastest growing regional market stimes due to improving living standards, increasing disposable incomes, and rising consumerism in densely populated countries like China and India.

Key players operating in the scalp care market are Bioderma Laboratories, Lotus Herbals Pvt. Ltd., Natura & Co., Kao Corporation, Beiersdorf AG, Procter & Gamble Co., Unilever PLC, Moroccan Oil, L'Oreal SA, Himalaya Wellness Company, Johnson & Johnson Inc., and The Estee Lauder Companies Inc. Among these, Procter & Gamble Co., L'Oreal SA, and Unilever PLC currently dominate the global market due to their strong brand portfolio and widespread distribution channels. However, regional players are also expanding into new markets through cost-effective products tailored to local consumer demands and price-sensitivity.

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