Market key trends:

The rising popularity of Japanese cuisine worldwide and growing health-consciousness among consumers are fueling the demand for senbei rice crackers. The increasing availability of senbei crackers in international markets through export and e-commerce is also supporting the market growth. Furthermore, manufacturers are innovating new product varieties by introducing unique flavors and textures to cater to evolving consumer tastes. For instance, Calbee Inc. offers senbei crackers with the addition of ingredients like chicken, cheese, and nuts. The emerging trend of customizable rice crackers is also expected to drive the senbei rice crackers market over the forecast period.

Key Takeaways

The Global Senbei Rice Crackers Market Size is expected to witness high growth, exhibiting CAGR of 5.9% over the forecast period, due to increasing health consciousness among consumers. Senbei are low in calories and fat, gluten-free and contain nutrients such as fiber.

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