Market Overview:
Salt substitutes are products used as an alternative to table salt (sodium chloride). They are used to enhance the taste in food products without increasing the sodium content. Salt substitutes help maintain the original taste of food but with low sodium content which is important for health-conscious consumers. Growing health awareness among consumers regarding cardiovascular diseases associated with high sodium intake is increasing the demand for salt substitutes.
Market key trends:
One of the key trends driving the growth of salt substitutes market is increased health awareness among consumers. Excessive sodium intake is associated with various health risks such as high blood pressure, heart disease, and stroke. As a result, consumers are looking to reduce their sodium consumption by replacing table salt with substitutes. According to the American Heart Association, nearly half of the US population suffers from heart disease. This has raised consumer awareness about managing sodium intake through their diets. Salt substitutes allow consumers to enjoy salty flavor without compromising health, thereby supporting the market growth over the forecast period.
Key Takeaways
The global Salt Substitutes Market Size is expected to witness high growth, exhibiting CAGR of 6.1% over the forecast period, due to increasing health awareness among consumers regarding sodium intake. The North America salt substitutes market accounted for largest share in 2023 and is expected to continue its dominance during the forecast period, owing to increasing obese and diabetic population in the US and Canada.Â
