According to the latest report by IMARC Group, titled “Tissue Paper Market Report by Product (Paper Napkin, Paper Towel, Facial Tissue, Toilet Paper, Wrapping Tissue, and Others), Raw Material (Wood Free, Wood Containing, Recovered Fiber), Application (Household, Commercial), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market report. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global tissue paper market size reached USD 77.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 120.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5% during 2025-2033.

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Tissue Paper Market Dynamic:

Rising Emphasis on Hygiene and Sanitation:

The net worth of the selling market has certainly improved with the advent of COVID-19 and its use of tissue products in hygiene, as well as the focus on personal hygiene. The increase in the use of cleansing tissues, toilet paper, and face tissues both in homes and industrial areas is predicted to expand in the coming years. With the improvement of hygienic practices, the living standards of the population has also improved, leading to a boost in the economic growth of a country.

Growing Middle Class and Urbanization:

In fact, the projected increase of the middle class in different emerging economies has driven the growth of the tissue paper market. This combination of increased wealth in certain areas of the world is accompanied by the increase of tissue paper consumption. Furthermore, the people moving to urban areas are driving the demand for sanitary conveniences like tissue paper, which helps the tissue paper industry expand. Due to economic development and increased urbanization in many developing countries, the market is expected to increase.

Sustainability and Environmental Concerns:

Consumers today are more concerned with eco-friendly practices and recyclable tissues which is propelling manufacturers and the tissue paper industry to adopt more environmentally sustainable practices. This shift in the industry is connected to the increasing worry about environmental issues and people’s focus on eco-friendly products. This suggests that there will be a greater focus on Ebusiness eco friendly papers.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:

• Asia Pulp and Paper Group (APP)
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Procter & Gamble Company
• Hengan International Group Company Limited
• CMPC S.A.
• Cascades, Inc.
• Jukebox Print Inc.
• Paper Mart Inc.
• Svenska Cellulosa AB
• Unicharm Corporation

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Global Tissue Paper Market Trends:

 The increase in the value added products of the eco-friendly tissues has shifted demand. Some consumers are willing to pay more money for higher quality tissue so there is an incremental change in the softness and level of absorption. This has resulted in new products being created such as the embossed tissues and quilted toilet papers. These shifts are likely to occur in both the production and consumption of the these tissues.

What also can be observed is the growing importance of online sales platforms. For tissue products, e-commerce is proving to be another valuable option for consumers. Home deliveries, coupled with the wide range of products available at low prices from online retail stores, appeal to many consumers. The progress of e-commerce will most likely affect the channels of distribution of those paper products as well.

Key Market Segmentation:

Breakup by Product:

• Paper Napkin
• Paper Towel
• Facial Tissue
• Toilet Paper
• Wrapping Tissue
• Others

Breakup by Raw Material:

• Wood Free
• Wood Containing
• Recovered Fiber

Breakup by Application:

• Household
• Commercial

Breakup by Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Stores
• Others

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook 
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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