Tracking SEO performance is essential in order to determine if your strategies are bearing fruit, and Google Analytics 4 offers many methods of measuring it.

Google Analytics 4 allows you to track organic traffic by filtering sessions that originate from search engines; paid tools like SEMRush can also track keyword rankings.

Keywords

Keywords are the search terms Google users enter to locate your website, providing insight into their audience's intent and helping you determine which content needs to be optimized for.

Tracking keywords can also help you gauge the success of your SEO campaigns by evaluating metrics such as click-through rate (CTR) and pages per session metric. A high pages per session count demonstrates that users are finding content relevant to their search queries on your site, keeping them engaged throughout their visit.

Google Search Console provides the ideal way to track keyword rankings: it allows you to analyze performance and troubleshoot issues on any page on your website, using their Top Queries report for keyword identification that drive traffic as well as tracking their position in Google's search results pages - something particularly beneficial when measuring success of SERP features like featured snippets and knowledge panels.

Backlinks

One of the key SEO metrics to monitor is backlinks. Search engines use this metric as evidence that your content is trustworthy, providing another indication of its performance within organic search results.

Backlinks are inbound links between web pages on two websites that point in one direction and out the other direction, providing search engines with more ways to index your site and increase its search result ranking. But remember, quality over quantity when building backlinks - high authority pages with relevant anchor text and context will prove more beneficial than links from lower authority sites.

Google Search Console or Google Analytics provide useful tracking tools, with Google Analytics offering more in-depth reporting features that enable you to connect to your Google Search Console account. In addition, CTR and dwell time monitoring may reveal any pages requiring improvement that need attention.

Traffic

Search terms that appear in your internal search results provide a window into how well your content resonates with its intended target audience. Tracking these keywords and their associated click-through rates can help optimize pages for greater organic traffic growth.

Monitoring your site's average page load time is an integral component of SEO success, as slow loading times have a detrimental effect on user experience and can damage search rankings. By Full  Report websites , you can quickly gather details about SEO .

Implementing an accurate tracking method for Google SEO performance is key to your success as an SEO marketer. You need to identify critical metrics to track, assess tools that can collect this data, and present it all clearly to clients or internal stakeholders. DashThis allows you to connect all the top SEO tools together into one clear report; choose which metrics are important and visualize them all easily - try it free for 14 days!

Conversions

SEO is an investment, so it's vital that you monitor its progress and gain an understanding of its return. Google Analytics offers invaluable insight into your SEO efforts as well as areas for improvement that need addressing.

Beyond understanding your organic search traffic, Google Search Console also makes it possible to track goal conversions and sales. Simply navigate to its reporting view and filter on organic data - plus you can compare this over time by setting a date range and clicking options button!

An effective indicator of SEO performance is the number and average duration of page visits by organic searchers. A longer time on page indicates user engagement with your content and helps ensure it matches up with targeted keywords.