Food Fortifying Agents Market is expected to increase at a compound annual growth rate (CAGR) of 9.44% from 2024 to 2031, from its estimated valuation of USD 91.61 billion in 2023 to USD 188.47 billion by 2031. The Global rise in micronutrient deficiencies and growing health consciousness are the main causes of this growth. Market expansion is greatly aided by government initiatives and interventions that require food fortification in order to avoid malnutrition.

Furthermore, developments in food technologies and customer preferences for fortified foods in diets are guaranteeing the stability and effectiveness of fortification agents, which are important drivers driving product demand.

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Key Players in Food Fortifying Agents Market:

• Adani Group
• Advanced Organic Materials, S.A.
• Archer Daniels Midland Company
• Artemis Salt
• BASF SE
• Cargill Incorporated
• DSM
• Morton Salt, Inc.
• Mead Johnson & Company, LLC
• Tata Consumer Products Limited

Key Developments

• Arla Foods Relaunch (February 2024): Arla Foods relaunched its JÖRĐ brand as Arla JÖRĐ, updating the packaging to align with other Arla products. This relaunch focuses on delivering products fortified with vitamins D and B9, emphasizing optimal taste and nutrition.
• Vitamil+ Launch (February 2023): Société de Transformation Alimentaire (STA) introduced Vitamil+, a fortified milk flour designed to complement infant nutrition, produced in Niger with local ingredients. This initiative aims to combat malnutrition through fortified products.

Top Regions:

With a USD 29.25 billion valuation, food fortifying agents saw its peak in the European market in 2023. The supremacy of Europe can be ascribed to a number of things, including strict laws and initiatives to fortify food in order to alleviate dietary inadequacies. Additionally, the region's robust infrastructure for the food and beverage industry makes it possible to produce and distribute fortified goods effectively. Furthermore, the demand for fortified products has increased in European countries due to consumer knowledge of and preference for healthy and functional foods, solidifying the region's dominant position in the global market for food fortifying agents.

Global Food Fortifying Agents Market is segmented as:

By Type:-   

• Vitamins
• Minerals
• Probiotics
• Prebiotics
• Amino Acids & Protein
• Others

By Application:-

• Infant Formula
• Dairy Products
• Cereals
• Fats & Oils
• Beverages
• Dietary Supplements
• Others

Growth Drivers:

1. Increasing Consumer Awareness:The growing awareness among consumers about the importance of maintaining a balanced diet and preventing nutritional deficiencies is a significant factor driving the market. Consumers are actively seeking products that can enhance their health and well-being, leading to a surge in demand for fortified foods and beverages.
2. Government Initiatives:Government initiatives and public sector interventions play a crucial role in promoting food fortification. Many countries have mandated the fortification of staple foods like rice, wheat, salt, and milk to address public health concerns related to micronutrient deficiencies. These regulations help ensure a wider reach and acceptance of fortified products.

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