With ever increasing competition in the globalised environment, translation services are very important in enhancing communication between people of different languages and culture. But translation is not as simple as translating words from one language to the other; it has to do with culture. This is why cultural competence plays the essential role in many translation services.

Transcultural competence can be defined as the capacity to perceive, appreciate and effectively act out culturally within the source and the target languages. It affirms that the translation going on is not only semantic, but it is culturally appropriate as well. Here are several reasons why cultural competence is indispensable in translation services:

1. Cultural Heritage Part One: Cultural References in Art and Language The real extent of a dying culture can only be assessed when the ability to communicate beyond the vocal level is gone; this usually means the end of a culture . When a race becomes extinct, they disappear without the ability to communicate meaning beyond words, gestures or the tapping of a sign language onto metal tables by striking stones on them. Languages always reflect the culture of the people who are using that language. Proverbs, sayings and words have other connotations or meanings that cannot be explained in any language. For example, an idiom in one language may not only become rather unmeaningful or weakened but rather become meaningless and rather weak if the translation of this idiom does not presuppose the account of cultural values. An expert in cultural sensitivity should be able to work under these expressions in a way that would deliver the right message in a proper way.

2. Lessons on How to Not Misunderstand Each Other and Give Offense
Cultural aspects when unaddressed in any translation may cause misunderstandings or even offend the target consumers. There may be words, symbols or ideas, which are considered threatening in one culture but not in another. Cultural competence is a recognition of such subtleties and always makes sure that the translated work is in harmony with the culture of the target market.

3. Improving the credibility and confidence
Translating for organizations venturing into international markets requires culturally sensitive translation in order to foster viability. The materials that go to the target promote and describe the products and the customer support messages must be culturally sensitive. Applying a culturally sensitive approach enhances the appreciation of the targeted population to the originality and high value add of the brand.

4. Maintenance of Relevance in Legal & Official Papers
Professional, official and especially legal and medical documents translation should always be done with a precision which under no circumstances can be compromised, especially since even the least mistake made can lead to disastrous outcomes. Cultural competence facilitates achievement of acknowledging the legal framework, legal language and a legal approach in the culture of the target market. This minimizes misunderstandings and guarantees the translated documentation is correct and legal for exercising the foreign organization’s operations in the particular country.

5. Promoting OF Equity and Diversity
It stands to reason that cultural competence encourages the support for the diverse cultures because of its recognition and acceptance of the cultural diversity. This is significantly true in disciplines for instance, education, health and community services where translations should address the multiplicity of cultures. It therefore guarantees equal access to information and services.

6. Enabling Effective Interaction with the International Partners
Translations are especially important in foreign affairs, business relations, academic relations and any situation where people of two different nations need to interact verbally. It is established that errors during translation are likely to jeopardize collaboration or even cause tension. Cultural competence promotes the ideas that barriers would have to be crossed so as to achieve understanding and work together.

Culture in the context of Translation Services: A Guide to Developing Cultural Intelligence
Therefore, the translators and agencies require cultural competency and the same must undergo rigorous training most of the time. This includes:

Developing the detailed perception of the cultural values, beliefs, and institution of the desired consumers.
Cultural segmentation – getting informed, or conducting research, about regional differences and emerging cultural trends.
To edit translated texts, I cooperate with native speakers and culture-bearer of the given language.
Evaluating the kind of context preceding the kind of content being translated.
Moreover, the usage of localisation approaches that involve translating to reflect the cultural and regional affordances of the target audience helps in increasing the efficiency of the translations.

Conclusion
This is not an option but a necessity in the area of translation. It makes certain that the translations provided are the correct meaning, meaningful and culturally sensitive translations. In a globalised society, as communication and interaction is crucial to business or organizational success, cultural understanding is core to competency in translation services in Bangalore. Cultural competence enables the translator to close the cultures’ divides and therefore unify the world.