Global Lager Industry: Key Statistics and Insights in 2025-2033

Summary:

• The global lager market size reached USD 357.8 Billion in 2024.
• The market is expected to reach USD 439.4 Billion by 2033, exhibiting a growth rate (CAGR) of 2.08% during 2025-2033.
• Europe leads the market, accounting for the largest lager market share.
• Premium accounts for the majority of the market share in the product segment due to the rising focus on quality ingredients and craftsmanship.
• On-trade holds the largest share in the lager industry.
• The rising demand for low-alcohol and non-alcohol beers is a primary driver of the lager market.
• The increasing craft beer trend and urbanization and changing lifestyle are reshaping the lager market.

Industry Trends and Drivers:

• Growing Demand for Low-Alcohol and No-Alcohol Beers:

The shift toward sustainability and environmentally friendly practices, as industries become increasingly aware of their environmental footprints, is driving demand for equipment that promotes efficient resource use. Peristaltic pumps are aiding in these sustainability efforts by reducing the risk of contamination and product loss during the pumping process, ensuring that materials are handled with minimal waste. In addition, manufacturers are exploring energy-efficient designs and environmentally friendly materials for their pumps, attracting businesses that prioritize sustainable practices. This commitment to reducing carbon footprints is driving industries to invest in peristaltic pumps as part of their broader environmental strategies, providing a favorable market outlook.

• Increasing Craft Beer Trend:

The growing adoption of lager due to the craft beer trend is contributing to the market growth. Consumers are increasingly preferring artisanal and small-batch brews. Craft lagers focus on unique flavors, traditional brewing methods, and high-quality ingredients. This is not only expanding the variety of lagers available but also attracting a more discerning consumer base interested in exploring different beer styles. Breweries are responding by introducing innovative craft lagers with distinct flavor profiles that appeal to both beer enthusiasts and casual drinkers. The growing demand for lager due to the growing number of microbreweries and taprooms around the world is providing a favorable market outlook.

• Urbanization and Changing Lifestyles:

Urbanization is a significant driver of the lager market, as more people move to cities and adopt fast-paced and on-the-go lifestyles. In urban environments, social interactions often take place in pubs, bars, and restaurants, where lager is a popular beverage choice. The growing demand for convenient and ready-to-drink (RTD) alcoholic beverages among individuals is fueling the market growth. Moreover, busy urban professionals prefer pre-packaged drinks for social gatherings, consumption at home, or post-work relaxation, which is catalyzing the demand for bottled and canned lager. The convenience factor plays a key role as consumers look for beverages that suit their busy lifestyles.

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Lager Market Report Segmentation:

Breakup By Product:

• Standard
• Premium

Premium accounts for the majority of shares due to the rising focus on quality ingredients and craftsmanship.

Breakup By Distribution Channel:

• On-Trade
• Supermarkets and Hypermarkets
• Specialist Retailers
• Convenience Stores
• Others

On-trade dominates the market on account of the increasing need for enhanced user experience.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Europe enjoys the leading position owing to a large market for lager driven by the presence of established breweries.

Top Lager Market Leaders:

The lager market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:

• Anheuser-Busch Companies LLC
• Asahi Breweries Ltd.
• Carlsberg Breweries A/S
• China Resources Beer (Holdings) Company Limited
• Diageo Plc
• Heineken N.V.
• Kirin Brewery Company Limited
• Molson Coors Beverage Company
• Tsingtao Brewery Company Limited
• United Breweries Holdings Limited

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