The latest report by IMARC Group, titled “Stevia Market Report by Extract Type (Powder, Liquid, Leaf), End Use (Beverages, Food Products, Table Top Sweeteners, Pharmaceuticals, and Others), and Region 2025-2033,” offers a comprehensive analysis of the stevia market growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.

How Big is the Stevia Market?

The global stevia market size reached USD 818.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,478.6 Million by 2033, exhibiting a growth rate (CAGR) of 6.73% during 2025-2033.

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Global Stevia Market Dynamics:

Rise of Natural Sweeteners Fuels Stevia Demand:

The increasing consumer inclination towards natural and healthy food products is propelling the stevia market. Stevia acts as a great substitute for artificial sweeteners and sugar as it is a naturally occurring sweetener and contains no calories. Its increasing demand in the health conscious population, particularly, those with diabetes and other related diseases is helping to grow demand a lot. Aside from this, the growing awareness with respect the ill effects of high consumption of sugar is also adding towards the increase in use of the market.

Innovation in Stevia Extraction and Processing:

The growth in and development of the extraction and processing techniques of stevia is aiding in producing good quality and more standardised stevia products. The manufacturers have come up with new ways of purifying extracts of stevia and remove any bitter compounds, resulting in sweeter and more palatable products. These technological advances provide stevia with a wider application scope in the food and beverage, and pharmaceutical industries.

Regulatory Support and Global Market Expansion:

The existing regulations and the increased use of stevia as a sweetener are contributing to the growth of the market. There is a world-wide trend towards approval of the use of stevia in more foods and beverages because their health benefits are becoming clear. This regulatory support, coupled with the rising trend for natural sweeteners on the increase in the market for stevia products in other parts of the world.

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/stevia-market

Global Stevia Market Trends:

The growing demand among consumers for natural and health-oriented food and beverages is favorably influencing the growth of the stevia market. New stevia-based products including stevia sweetened beverages and confectionery products are among the major trends in the development of the market. The growth in the market can also be attributed to consumers focusing on plant based food as well as the increase in the awareness of the effects of sugar on chronic diseases. There is a shift in focus among manufacturers as they seek new formulations and blends of stevia products to improve taste and utility, thus increasing the application range of the sweetener.

Competitive Landscape with Key Players:

• Archer-Daniels-Midland Company
• Cargill Incorporated
• GLG Life Tech Corporation
• Guilin Layn Natural Ingredients Corp.
• Hunan NutraMax Inc.
• Ingredion Incorporated
• Morita Kagaku Kogyo Co. Ltd.
• Pyure Brands LLC
• Sunwin Stevia International Inc
• Tate & Lyle PLC
• The Real Stevia Company AB
• Wisdom Natural Brands
• Zhucheng Haotian Pharm Co. Ltd.

Key Market Segmentation:

Breakup by Extract Type:

• Powder
• Liquid
• Leaf

Breakup by End Use:

• Beverages
• Food Products
• Table Top Sweeteners
• Pharmaceuticals
• Others

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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