Frozen Yogurt Market Size Was Valued at USD 96.3 Billion in 2023, and is Projected to Reach USD 236.4 Billion by 2032, Growing at a CAGR of 10.5% From 2024-2032.

Frozen yogurt industry comprises the manufacturing, distributing and selling of frozen yogurt that is yogurt based product normally flavored and sweetened. This classification is more appealing to the nutrition conscious consumers given the lower content of fat and the incorporation of a probiotic effect. Its types comprise soft-serve, packaged, and gourmet frozen yogurt as well as distribution channels like specialty shops, supermarkets, and online sales. Market trends include; growth of consumers’ preference to low fat and sugar products, new flavors and textures, and growth of consumer knowledge on the digestive system and nutrition.

The consumption of frozen yogurt has been on the rise over the past years mainly because of the growing consciousness towards ones’ health among consumers. Technologies used in the preparation of frozen yogurt are different from those used in ice cream and this product is characterized by less fat and calories, presence of helpful bacteria for the organism, that is why it is popular among people who care for their health. This market commonly consists of soft-serve as well as packaged frozen yogurt, both of which come in many different flavours and compositions for the consumer’s convenience.

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Key Players Driving in the Market

• 16 Handles (United States)
• FroyoWorld (United States)
• GoGreek Yogurt (United States)
• llaollao (Spain)
• Menchie's Frozen Yogurt (United States)
• Orange Leaf Frozen Yogurt (United States)
• Pinkberry (United States)
• Red Mango (United States)
• Snog Frozen Yogurt (United Kingdom)
• SweetFrog (United States)
• TCBY (United States)
• Tutti Frutti Frozen Yogurt (United States)
• Yogen Früz (Canada)
• Yogurtland (United States)
• Yolé (Singapore), and Other key Players.

Frozen Yogurt Market Trend Analysis

Another unique feature that stands out in the market of frozen yogurt is that the new products are plant based and free of dairy. Increasing consumer knowledge about vegan-related substitutes and lactose-free products, companies are constantly innovating frozen yogurt products made from non-dairy products such as almonds, coconut, soy, and oat milk. This trend appeal to a wider market ranging from lactose intolerance people to vegans and people with special dietary needs. Concerning the relations between the values and elements of the marketers’ propositions, the following declarations can be made: The stress on clean labels, natural components, and sustainable actions also appeals to the environmentally oriented consumers. Thus, there is a steady market growth of the segment as a significant factor of the overall development and differentiation of the given field.

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Dividing the Market: Exploring Segmentation Strategies

By Product Type

• Dairy-Based
• Non-Dairy Based

By Flavors

• Chocolate
• Strawberry
• Banana
• Pineapple
• Mango
• Lemonade
• Peach
• Other Flavors

By Region

• North America (U.S., Canada, Mexico)
• Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
• Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
• Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
• South America (Brazil, Argentina, Rest of SA)

Asia Pacific is Expected to Dominate the Market Over the Forecast period

The Asia Pacific region is poised to dominate the frozen yogurt market over the forecast period, driven by a confluence of factors including rapid urbanization, rising disposable incomes, and shifting dietary preferences towards healthier options. The increasing awareness of health and wellness among consumers in countries such as China, Japan, and India is fueling demand for nutritious and low-fat desserts like frozen yogurt.

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