The Origins of Manatee Awareness Month

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In 1979, the late Florida Governor and co-founder of Save the Manatee Club, Bob Graham, declared November as Manatee Awareness Month. This initiative coincided with the establishment of the state’s first manatee protection zones. Although it wasn’t officially recognized by Florida until 2005, this year celebrates 45 years of raising awareness about these gentle giants and their habitat. Why November? It’s a pivotal time for Florida manatees as they seek warmer waters, making it crucial to highlight threats they face and inspire action for their survival.

Honoring Manatee Conservation: Bob Graham's Legacy and the Fight to Protect Florida's Gentle Giants

Manatee Awareness Month is a time to reflect on the current state of manatee populations and to celebrate the efforts of conservation champions, especially Bob Graham. When he first declared this observance, there were only an estimated 800 to 1,000 Florida manatees remaining. As governor, Graham was instrumental in kickstarting the state’s manatee protection movement by introducing legislation to combat growing threats like habitat destruction, boat collisions, and pollution.

A passionate nature enthusiast and advocate for wildlife, Graham recognized the urgent need to protect this endangered species, which was officially designated as Florida’s state marine mammal in 1975. In 1981, his commitment to manatee preservation led him to partner with musician and fellow advocate Jimmy Buffett to co-found the Save the Manatee Club, an organization dedicated to ensuring the survival of these gentle giants.

45 Years of Progress: How Manatee Awareness Month Sparked Lasting Conservation Efforts

Since Bob Graham’s declaration of Manatee Awareness Month 45 years ago, it has grown into a powerful platform for advancing conservation efforts. This observance has been instrumental in driving legislative action, raising public awareness, and promoting research to safeguard manatees. Graham’s dedication to protecting these gentle giants extended far beyond symbolic gestures.

As governor, he championed critical initiatives like the creation of manatee protection zones and the implementation of speed regulations for boats in manatee habitats. These measures were essential in addressing the growing threats to manatees, including collisions and habitat loss. His leadership laid a strong foundation for policies that continue to protect manatees to this day. 

Manatee Awareness Month not only honors the progress made over the decades but also serves as a reminder of the ongoing efforts needed to secure the future of this iconic species and its fragile ecosystem.

Since its inception in 1979, Manatee Awareness Month has expanded into a national and global initiative focused on the critical need to protect this vulnerable species. This November, we invite you to reflect on the strides made in manatee conservation since the early 1980s and recognize the challenges that continue to threaten their survival. Bob Graham’s commitment to manatee protection lives on through our ongoing efforts at Save the Manatee Club and the wider conservation community.

Through events, educational outreach, and community involvement, Manatee Awareness Month continues to honor Graham’s vision of rallying people to protect these gentle creatures.

We hope you'll be inspired to take part this November by supporting manatee conservation. Whether it’s by volunteering, donating, or advocating for stronger protections, every action counts. Find out more about how you can help at savethemanatee.org/MAM. Your participation raises awareness and ensures that manatees receive the protection they need. Together, we can make a lasting impact for future generations.

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