5 DIY Digital Marketing Strategies to Grow Your Small Business

Starting your digital marketing journey is exciting and empowering. It is interesting, challenging, and occasionally overwhelming. Whether a small business owner or just trying to increase your online presence, you do not always have to pay expensive agencies to get the desired outcomes.  

Having a Digital Marketing Certification and creatively applying Digital Marketing Tools will help you create an affordable strategy best suited to your objectives. Let us explore the strategies used for your small business and seize your digital future! 

Creating Your Own Digital Marketing Strategies:

Here is how to develop your own strategies to enhance your online presence and drive results for your small business:

Crafting Your Own Social Media Scheduler: Social media management is one of the most effective tools in a marketer’s toolkit, but it can be time consuming. Why not produce your social media calendar instead of spending it on expensive scheduling systems? With some creative thinking, small businesses can set up a system to automatically post content. 

Google Sheets can become a simple social media scheduling tool with Apps Script, a JavaScript-based coding language that allows you to schedule updates automatically across LinkedIn and Twitter. 

IFTTT (If This Then That) offers a basic, code free method for automatically posting on social media. You can create “recipes” to distribute your blog entries or YouTube videos across several platforms automatically. 

Building a Simple Email Marketing System: Email marketing is a tested approach to reaching your audience. For small businesses, services like Mailchimp or Constant Contact may feel excessive or too costly. So why not build your own email marketing system? 

Gmail and Google Sheets can be very helpful if you want to launch a simple email campaign. You can send personalised emails straight from your Gmail account, using Google Sheets to store email addresses and the Mail Merge add on. 

If you want your emails to look more polished, HTML email templates can help. Learn HTML’s foundations to design your templates. Many free tutorials online will enable you to create responsive emails without depending on expensive services.

Designing Stunning Visuals with Free Tools: In the digital age, visual materials rule. To produce striking images, you don’t have to be a graphic designer or have access to costly tools like Adobe Photoshop. 

Canva is revolutionary for people with minimal to no design knowledge. Its wealth of themes, fonts, and stock pictures makes creating social media posts and website banners simple and effective for small business branding. 

For those seeking greater customisation, GIMP provides all the tools you need to develop unique images, edit photos, and produce graphics, a substitute for Photoshop. 

Learning photography basics will help you get your images to the next level. You can produce stock photos or social media content with just a smartphone and some lighting and composition advice.

Setting Up Analytics to Track Your Progress: Understanding what works and what does not is essential in digital marketing. However, you do not need to pay for expensive analytics software to gain valuable insights. 

Google Analytics is a must have for any website owner. It provides free access to crucial data on website traffic, user behaviour, and conversions. Explore the reports and set up custom dashboards to track your KPIs. 

Hotjar offers a free plan that includes heatmaps, session recordings, and surveys, allowing you to understand user behaviour more deeply. This tool helps you see how visitors interact with your website, providing insights on improving its performance. 

Google Data Studio lets you create custom reports by aggregating data from various sources, such as Google Analytics and social media platforms. This helps you visualise your data effectively.

Mastering DIY SEO for Organic Traffic: Search engine optimisation (SEO) is crucial for getting found online. While hiring SEO agencies can be quite costly, there are many ways you can improve your website on your own. 

If you use WordPress, Yoast SEO is a fantastic free plugin that helps you optimize your pages and posts for search engines. It offers suggestions on enhancing your internal links, meta descriptions, and content. 

Conducting keyword research does not have to be expensive. Free tools like Ubersuggest and Google Keyword Planner can help you discover high volume keywords to target in your content. 

Mastering some fundamentals of technical SEO can greatly benefit you in the long run. With some guidance, you can handle tasks like improving site speed, optimising images, and ensuring your website is mobile friendly to better serve your small business needs.

Conclusion :

Digital marketing is not restricted to professionals or large businesses. Choosing the DIY path allows you to test, adjust, and customize your marketing plan to match your small business requirements. Consider The Knowledge Academy courses to learn more about digital marketing and succeed in your career.