IMARC Group’s latest report, titled “Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the lingerie market share. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The global lingerie market size reached USD 90.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 151.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.78% during 2025-2033. The rising inclination among consumers towards trendy intimate wear and sportswear is primarily bolstering the market.

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Emerging Trends in the Lingerie Market:

The lingerie market is undergoing a transformative phase, with consumer preferences shifting towards comfort, inclusivity, and sustainability. One of the most significant trends is the rise of body-positive designs that cater to diverse body types, with brands expanding their size ranges and offering inclusive marketing campaigns. Additionally, the demand for multifunctional lingerie that combines style, comfort, and functionality is on the rise, driven by the growing influence of athleisure and loungewear trends. Sustainability is another key focus, as brands adopt eco-friendly materials such as organic cotton, bamboo, and recycled fabrics to appeal to environmentally conscious consumers. Technology is also reshaping the industry, with virtual fitting rooms and AI-driven customization enhancing the shopping experience.

Growth Factors Fueling Market Expansion:

The global lingerie market is experiencing significant growth, driven by increased disposable incomes and changing societal norms that prioritize self-expression and individuality. The growing acceptance of lingerie as a statement of empowerment rather than a basic necessity has encouraged consumers to invest in high-quality, designer products. Online retail channels have been a major catalyst, offering a convenient shopping experience and access to a broader product range. Emerging markets in Asia-Pacific and Latin America are showing strong growth potential due to urbanization and an expanding middle-class population. Collaborations with celebrities and influencers have also enhanced brand visibility and consumer engagement, fueling market expansion.

Future Demand Drivers in the Lingerie Market:

The future of the lingerie market is poised for innovation and personalization, driven by evolving consumer expectations. Advances in fabric technology, such as moisture-wicking, anti-odor, and temperature-regulating materials, are set to redefine comfort and functionality in lingerie. Sustainability will remain a central theme, with brands investing in circular production models and biodegradable materials to reduce environmental impact. The growing popularity of subscription-based models and direct-to-consumer (DTC) brands is likely to enhance customer loyalty and repeat purchases. Additionally, the integration of data analytics and AI will enable brands to offer hyper-personalized shopping experiences, catering to individual preferences and fostering deeper connections with consumers.

Leading Key Players Operating in the Lingerie Industry:

• Fashion Nova LLC
• Hanesbrands Inc
• H & M Hennes & Mauritz AB
• Hunkemöller International B.V
• Jockey International Inc
• MAS Holdings
• PVH Corp
• The Gap Inc
• The Groupe Chantelle
• Triumph International Ltd
• Victoria’s Secret & Co
• Yandy Enterprises LLC         

Lingerie Market Trends:

The lingerie market reflects a dynamic evolution as it adapts to changing consumer values and technological advancements. Comfort and inclusivity are at the forefront, with brands prioritizing size diversity and body-positive messaging to resonate with modern consumers. Sustainability is an emerging trend, as shoppers increasingly seek eco-friendly and ethically sourced products. The influence of athleisure is evident, with versatile lingerie styles designed for both comfort and functionality gaining traction. Technology continues to play a pivotal role, with virtual fitting tools and AI-driven customization enhancing the customer experience. These trends underscore the market's adaptability and commitment to meeting diverse consumer needs.

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Lingerie Market Report Segmentation:    

Breakup by Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Brassiere exhibits a clear dominance due to their essential role in providing support, shaping, and comfort, making them a staple in every woman's wardrobe.

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Cotton emerged as the largest segment by material in the lingerie market, due to its breathability, comfort, and hypoallergenic properties, making it a preferred choice for everyday wear.

Breakup by Price Range:

• Economy
• Premium

The economy accounted for the largest lingerie market revenue due to the consumers seeking affordable options for everyday wear without compromising comfort and style.

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Mass merchandizers account for majority of the market share due to their wide accessibility, affordability, and large-scale distribution networks, which cater to a broad consumer base for everyday lingerie products.

Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Asia Pacific dominates the market due to its large and growing population, increasing disposable incomes, rising urbanization, and the rapid adoption of global fashion trends, particularly in countries such as China and India, where the demand for lingerie products continues to increase.

Key Highlights of the Report: 

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape 

About Us: 

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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