According to the latest report by IMARC Group, titled “Green Tea Market Report by Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Capsules, and Others), Flavour (Lemon, Aloe Vera, Cinnamon, Vanilla, Wild Berry, Jasmin, Basil, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the global green tea market size. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.

How Big is the Green Tea Market?

The global green tea market size reached USD 17.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.56% during 2025-2033.

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Global Green Tea Market Dynamics:

Growing Health Consciousness and Wellness Trends:

The tea market is witnessing rapid growth because of the increased worldwide focus on wellbeing. The growth can be explained by the increased interest consumers have in functional foods, for example, green tea. Green tea is well known to be rich in antioxidants and in addition, it can boost metabolism and is considered anti-cancerous. It is for this reason that green tea is gaining attention from the health conscious population. The shift towards a more health minded population coupled with the increase of tea drinkers has caused the green tea market to surge.

Expanding Applications and Product Diversification:

The spread in variety of green tea products brings new consumers and therefore, broadens the consumption of the tea drinking market. Green tea is now used in flavored water, energy drinks, functional foods, yogurt, and ice cream. Moreover, the use of green tea extract in dietary and cosmetic products, has increased its use in the pharmaceutical and cosmetic industries.

Global Trade and Rising Demand in Emerging Markets:

The worldwide market for green tea is expanding incredibly as a consequence of international trade and the demand coming from emerging economies. The advancement in international trade has made it relatively easy to export green tea to various countries. Moreover, the increasing middle class of developing nations, accompanied by their increasing lifestyle and spending, is greatly increasing the appetite for premium and specialty green tea. In this sense, the growing demand in emerging markets is very promising for the producers and exporters of green tea.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Green Tea Market are Given Below:

The Display Market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:

• AMORE Pacific Corp
• Arizona Beverage Company
• Associated British Foods LLC
• The Coca-Cola Company
• Tata Global Beverages
• Unilever
• Cape Natural Tea Products
• Celestial Seasonings
• Finlays Beverages Ltd.
• Frontier Natural Products Co-Op.
• Hambleden Herbs
• Hankook Tea
• Honest Tea, Inc.
• ITO EN
• Kirin Beverage Corp.
• Metropolitan Tea Company
• Northern Tea Merchants Ltd
• Numi Organic Tea
• Oishi Group Plc.
• Oregon Chai Inc.
• Yogi Tea

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Global Green Tea Market Trends:

There are several factors that are important for the green tea market on a global scale. To begin with, an important development that has occurred is the growing emphasis on the use of specialty and premier green teas. In other words, more and more customers placing their orders for green tea are particular about the authenticity of tea and its appeal; thus, the demand for premium organic sourced teas, formed into matcha or sencha, is rising.

The market for ready-to-drink green tea beverages is an example of a trend that appears to be developing. These RTD products are ideal for busy people who want to substitute fizzy drinks for a convenient and healthier option. In addition, it seems that there has been a change in attitude in this regard as more people appreciate ethical consumption and care about the environment. These days consumers are more conscious of the impact their choices have on society as well as aid in the furtherance of the environment, which partly explains why there is increasing demand for green tea that is produced in an eco-friendly manner. This trend is aiding in the expansion of green tea companies thus increasing the growth of green tea market.

Green Tea Market Report Segmentation:

Breakup by Type:

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Loose Leaf
• Capsules
• Others

Breakup by Flavour:

• Lemon
• Aloe Vera
• Cinnamon
• Vanilla
• Wild Berry
• Jasmin
• Basil
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook 
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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