Conclusions are in two parts, the first being a discussion of implications for the practice of event management and tourism. Finally, implications are drawn for advancing theory in event tourism, and this includes a short note on the event-tourism discourse that has been dominated by the tourism and economic perspectives.

The aftermyevent International Dictionary of Event Management defines a festival as a “public celebration that conveys, through a kaleidoscope of activities, certain meanings to participants and spectators” (Goldblatt, 2001, p. 78). Other definitions, including those used by the Ontario Trillium Foundation and the European Union, highlight accessibility to the general public and short duration as key elements that define a festival.

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