Yerba Mate Market witnesses remarkable growth due to rising health consciousness and demand for natural energy boosters. Expanding distribution channels, innovative product launches, and increasing global awareness of its health benefits fuel the market. The beverage’s antioxidant properties and its appeal as a coffee alternative drive its popularity among health-conscious consumers worldwide.

According to Future Market Insights (FMI), global yerba mate sales will total US$ 2,186.8 million in 2023. Between 2023 and 2033, demand for yerba mate is set to rise at 5.7% CAGR. By 2033, the worldwide yerba mate market size will reach around US$ 3,797.0 million.

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One of the main factors propelling the global yerba mate market is the increasing awareness of the health benefits of the yerba mate plant. In a similar vein, growing interest in nutritious drinks would encourage the use of yerba mate. Around the world, yerba mate is becoming more and more well-liked as a healthful substitute for tea, coffee, and other beverages. This is because of all of its health advantages.


Key Takeaways from the Yerba Mate Market Report:

  • Global yerba mate sales are likely to surge at 5.7% CAGR during the forecast period.
  • By form, loose leaf segment will increase by roughly 1.8x over the forecast period, reaching a valuation of US$ 292.3 million.
  • Latin America is set to hold a prominent market share of 74.3% in 2023.

New product launches, increasing production capacities, and forming alliances and partnerships are key strategies adopted by companies to gain a competitive edge in the market.

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Yerba Mate Market Segmentation

By Form:

  • Loose Leaf
  • Powder
  • Extracts
  • Concentrates

By Sales Channel:

  • Business-to-Business
    • Beverage Processing
    • Dietary Supplement
    • Cosmetic and Personal Care
    • Pharmaceutical
  • Business-to-Consumer
    • Hypermarkets/Supermarkets
    • Herbalist Shops
    • Health Food Stores
    • Online Retail
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