Peanut Butter Market- India

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 6.7% (2025-2033)

Market Size in 2024: USD 156.9 Million

Market Size in 2033: USD 293.3 Million

The India peanut butter market is increasing as a result of growing urbanization, increased health consciousness, and the need for meals strong in protein. According to the latest report by IMARC Group, the market size reached USD 156.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 293.3 Million by 2033, exhibiting a growth rate (CAGR) of 6.7% during 2025-2033.

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India Peanut Butter Market Trends and Drivers:

1. Rising Consumer Preference for Healthy, Protein-rich Foods:

• The market is driven by the increasing focus on fitness and balanced nutrition, with consumers opting for protein-rich foods like peanut butter.

• Peanut butter's high protein and nutrient content is gaining popularity among health-conscious individuals and fitness enthusiasts.

Versatility of Peanut Butter:

• Awareness of peanut butter’s versatility as a spread, dip, or ingredient in various recipes is further boosting its demand.

Growth of Online Retail and Supermarkets:

• The proliferation of online retail platforms and supermarkets is increasing the availability and accessibility of peanut butter across India, contributing to market growth.

Impact of Urbanization and Rising Disposable Incomes:

• Rising urbanization and increasing disposable incomes are encouraging consumers to experiment with premium food options like organic and flavored peanut butter.

Demand for Convenient, Ready-to-Eat Foods:

• Busy lifestyles are driving the demand for convenient, ready-to-eat food items, influencing the expansion of the peanut butter market.

Introduction of Novel Products:

• Manufacturers are responding to consumer demand by introducing new products, such as portion-controlled packets, fortified peanut butter with extra vitamins and minerals, and sugar-free or vegan options.

Sustainability and Health-conscious Production:

• Sustainability practices and the popularity of organic, sustainably sourced peanuts are influencing market dynamics, with a growing demand for eco-friendly products.

Expansion in Rural Markets:

• The growing penetration of peanut butter in rural markets, supported by advertising campaigns and affordable, smaller packaging, is broadening the consumer base.

Investments in Research and Development:

• Increasing investments in R&D to enhance peanut butter’s flavor profiles and shelf life are expected to drive market expansion in the coming years.

India Peanut Butter Market Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India peanut butter market growth. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product Type:

• Crunchy Peanut Butter

• Smooth Peanut Butter

• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Stores

• Others

Breakup by Region:

• South India

• East India

• West and Central India

• North India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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