Kings Research™ presents this information in its report titled, “Green Coffee Market Share & Industry Analysis, By Type (Arabica, Robusta), By End-Use (Roasted Coffee, Coffee Extract, Soluble/Instant Coffee) and Regional Analysis, 2024-2031"

Green Coffee Market was reported at USD 34.30 billion in 2023, predicted to be USD 35.48 billion in 2024, and projected to reach USD 46.45 billion by 2031, rising at a CAGR of 3.93% between 2024 and 2031.

List of Key Companies in Green Coffee Market

• Atlantica Coffee
• Belco
• Green Coffee Co.
• Hamburg Coffee Company Hacofco mbH
• Louis Dreyfus Company
• Napco Inc.
• Nestlé SA
• Neumann Gruppe GmbH
• Nordic Approach AS
• Tata Coffee

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According to the USDA, Brazil led coffee production in the year 2023-2024, accounting for roughly 40% of the global coffee production.

Green coffee beans, which are simply unroasted coffee beans, are celebrated for their high levels of chlorogenic acid. This compound is known for its potential antioxidant properties and has garnered attention for its ability to aid in weight management and improve metabolic health. As health and wellness trends continue to influence consumer behavior, the appeal of green coffee has surged, prompting both established coffee brands and new entrants to explore this niche.

As more research surfaces regarding the benefits of green coffee, companies are capitalizing on this momentum by innovating and diversifying their offerings. Brands are introducing green coffee-infused beverages, snacks, and even beauty products, appealing to a broad audience that extends beyond traditional coffee drinkers. This diversification is essential in a competitive marketplace, as it allows companies to reach various consumer segments and maximize their market share.

Moreover, the green coffee market benefits from the increasing trend towards sustainable and ethical sourcing. Many consumers today prioritize products that are not only healthy but also environmentally friendly. This has led to a rise in demand for sustainably sourced green coffee beans, as consumers seek to make responsible choices that reflect their values. Companies are responding by highlighting their sourcing practices and promoting certifications such as Fair Trade and Organic, which resonate with environmentally conscious buyers.

Furthermore, the COVID-19 pandemic has had a lasting impact on consumer behavior, with more individuals focusing on health and wellness than ever before. The demand for products that support immunity and overall health has surged, creating new opportunities for green coffee brands. Companies are positioning their offerings as part of a holistic approach to health, appealing to consumers looking for natural solutions during uncertain times.

Looking ahead, the green coffee market is poised for sustained growth. As awareness of health benefits continues to rise and consumer preferences shift towards natural and organic products, companies that prioritize quality, transparency, and sustainability will likely thrive. Innovations in product formulation, marketing strategies, and distribution channels will also play a significant role in shaping the future of this dynamic market.

The green coffee market is characterized by a fragmented competitive landscape, with numerous players striving to increase their market share through various strategic initiatives. Prominent companies are engaging in mergers and acquisitions, partnerships, and product launches to strengthen their positions. For example, in March 2023, the Caffè Nero Group announced plans to open 90 new locations worldwide, reflecting the company's growth ambitions and confidence in the specialty coffee market

Key Market Segments:

The green coffee market can be segmented into various categories based on its application and form:

By Application:

Dietary Supplements: Green coffee extract is a key ingredient in many dietary supplements aimed at weight loss and boosting metabolism. The demand for these supplements has risen in line with growing fitness trends and health awareness globally.

Functional Foods and Beverages: Green coffee is increasingly used in the production of functional foods and beverages, marketed for their health benefits, including energy-boosting and detoxifying properties.

By Distribution Channel:

Online Retail: The online retail segment has experienced significant growth, especially during the pandemic, as consumers turned to e-commerce for purchasing health and wellness products. Online platforms allow brands to reach a global audience with ease, helping to expand the market reach of green coffee products.

Supermarkets/Hypermarkets and Specialty Stores: These stores remain vital distribution channels, especially in regions where consumers prefer purchasing health products in person. Specialty stores that focus on organic and natural products are particularly important for green coffee sales.

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