Several factors contribute to the brand’s success. Among all of these, product design plays a pivotal role. It is commonly underestimated as something needed for function alone, yet it plays a crucial role in building a brand image that greatly influences how customers view a product.

In this blog, we will find eight important points that define the impact created by an excellent product design services on branding, what value it adds, and how influential designs crafted by our design team can grow your brand to new heights.

What is the role of Product Design in branding a product ?

In layman’s terms, product design services are used by designers to blend user needs with business goals to help companies in their product branding. Effective product designing services recognize the importance of seamless user experience, brand commitment, and customer satisfaction.

Our experts understand this complex balance between aesthetics, serviceability, and brand messaging. From ideation to conceptualization and then execution they craft a product’s visual identity with the use of product designing services.

How To Bring A Change: Impact Of Product Designing In Branding

First Impressions matters: Within the initial few seconds of their first visit, users form their first impression of the product. An improperly designed product will result in frustration or immediate dropout.

Design Is Just Not Aesthetics: Designing is not always about looks but also about a simple, captivating, and appealing structure that’s easy to use, traverses, and caters to users’ needs.

Brand Identity And Recognition: It plays a crucial role in establishing your brand identity with the use of catchy slogans, differentiable fonts, and eye-pleasing graphics. This helps create a positive experience for your product and convert viewers into customers.

Influencing Your Customers: The high-quality design of your brand uplifts the value associated with the product. Consumers have a common perception that a well-designed one is of premium quality, which influences them to purchase it.

Safe Packaging: Safe packaging of the product largely depends on it which requires safe transportation, storage, and handling. The use of specific design elements across your brand’s products makes it easy for consumers to handle them, which alleviates trust and improves your sales.

Brand Differentiation: It has the power to elicit emotions. This emotional connection positively differentiates your brand and influences purchasing decisions to increase your business sales.

Brand Storytelling: Customers demand appealing value and authenticity from the brand in today’s digital era. Using the synergy of storytelling allows you to develop strong emotional connections with your customers.

Adaptability: The long-term success of a design depends on its ability to adapt while sticking to the core vision and values of the company. A great design evolves with new marketing trends, consumer behavioral patterns, and transformative shifts in the industry.

You Should Know: Interesting Facts About Product Designing And Branding

The psychological impact of colors plays a very important role in consumer’s decision-making. For example; Red represents excitement, while green represents that the product is eco-friendly or good for one's health.

The elegant style of text over packaging represents luxury while bold non-italic fonts depict the modern approach of the product.

Unconventional shapes with minimalist designs are the latest trends. They are eye-catching and define a stand out perception of the product.

Use of holograms and QR codes for the verification of a product’s authenticity alleviates trust among customers and increases the selling chances of the product by 40%.

Businesses that give keen attention to their product packaging often report a 30% increase in customer interest.

Conclusion

The Impact of product packaging on branding is not limited to aesthetics; it is an inclusive approach that drives consumer perception, so the uniformity from the logo to the proper color scheme is essential for a brand's image and its recognizable visual identity.

At Prilient, our skilled designers through appropriate product design services develop packaging that not only stands tall among others but also resonates with the target users of the brand.

Contact us and book a call with our designers for more information.

Frequently Asked Questions

How can product design help differentiate my product from competitors ?

You can use it as a competitive advantage by designing a unique packaging. It can be done by incorporating changed colors, shapes, materials, etc.

What are some key factors I should consider while designing my product ?

You should primarily consider the brand's identity, value associated with it, sustainability, unit cost, and target audience.

Can product design influence customers' decisions ?

Yes, if your product is well-designed, it can encourage customers to go for your product instead of your competitor’s.