7 Key Benefits of Print Marketing for Your Business

 Print and mail service remains a powerful complement to digital strategies, with many companies leveraging it to promote their products and services effectively. Here are seven compelling benefits of print marketing and how it can help your business thrive in today’s evolving market landscape.

7 Benefits of Print Marketing

Print is Tangible 

Unlike digital ads, print marketing materials are physical objects that customers can touch and feel. The weight and texture of paper can evoke psychological responses that influence purchasing decisions.

Print is Mobile

Items like business cards, brochures, and catalogs are portable, enabling prospects to carry your messaging and contact information wherever they go.

Print Offers Exceptional Targeting Direct mail campaigns allow businesses to target specific geographic areas or demographic groups, ensuring your message reaches the right audience. 

Print Can Be Saved High-value print materials are often retained by consumers, who may revisit them later when they need your products or services. Print Builds Trust Surveys show that 82% of internet users trust print marketing ads when making purchasing decisions. Print remains the most trusted form of advertising, enhancing your brand’s credibility.

Print Has a High Response Rate According to PrintIsBig.com, direct mail campaigns in 2015 achieved a 1,255% return on investment, with advertisers earning $2,095 for every $167 spent.

 Print Focuses Attention on Your Business Unlike digital ads competing with countless distractions, print materials ensure undivided attention. When consumers hold your materials, they’re fully engaged with your brand. Integrating Print and Digital Marketing Combining print and digital strategies can significantly amplify your marketing results.

Here are some ideas for leveraging the synergy between print and digital: Postcards with Coupon Codes: Include a unique code to drive online purchases. Brochures with

Scannable Links: Direct customers to product demos or detailed information via QR codes. Sales Letters with Online Chat Links: Make it easy for recipients to connect with your team.

Retail Packaging with Social Media Prompts: Encourage email subscriptions or social media followed by offering future discounts. Similarly, you can reverse the flow. For instance, online visitors can request print catalogs or brochures, allowing you to collect both email and physical addresses for follow-up campaigns. This strategy ensures you reach highly qualified leads who have expressed interest in your offerings. Getting Started with Print Marketing Printing and mailing service can enhance your business’s credibility and reach, especially when combined with digital efforts.

 Follow these steps to get started: Choose Your Print Strategy Decide which print tools align with your business goals. Consider: What resonates with your target audience? Which products best promote your business (e.g., catalogs for retailers, brochures for service providers)? How will you distribute the materials? What’s your budget for print marketing? Design and Print Transform your vision into reality with these tips: Write a compelling copy that highlights benefits and includes a call to action. (If you’re unsure, ask your printing partner about copywriting services.) Create an eye-catching design that reflects your brand’s unique value. (Most printers offer professional design services.) Choose paper stock that aligns with your branding. (Your printer can guide you in selecting the right option.) TIP: Always review a proof of your design before final approval to catch errors and avoid costly mistakes. Distribute Your Materials Select one or more distribution methods:

Direct Mail: Postcards or sales letters sent to targeted audiences. Public Postings: Flyers or banners displayed in high-traffic areas. Door-to-Door: Door hangers left at residential locations. In-Person: Hand out brochures or business cards during meetings or events.

 TIP: Don’t forget to track and measure your campaign’s results to refine future efforts.

Take Your Marketing to the Next Level Print marketing can enhance your brand’s visibility and credibility when used strategically alongside digital channels. To learn more about how print can benefit your business, contact the marketing experts at Deluxe today!