IMARC Group’s latest report, titled “Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the lingerie market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The global lingerie market size reached USD 90.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 151.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.78% during 2025-2033. The rising inclination among consumers towards trendy intimate wear and sportswear is primarily bolstering the market.

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Latest Trends in the Lingerie Market:

The lingerie market is undergoing a transformative shift as brands and consumers increasingly prioritize comfort, inclusivity, and sustainability. One prominent trend is the rising demand for size-inclusive lingerie lines, catering to a diverse range of body types and fostering inclusivity. Additionally, soft and breathable fabrics, such as organic cotton and modal, are gaining traction, aligning with consumers' preference for comfort and eco-friendly materials. Technology-driven innovations, such as seamless designs and wireless bras, are revolutionizing the market by providing enhanced fit and functionality. Furthermore, the growing influence of social media and digital marketing has enabled brands to connect directly with consumers, utilizing influencers and user-generated content to amplify their reach. Customization options and subscription-based models are also emerging as key trends, offering convenience and personalized experiences to buyers.

Growth Drivers in the Lingerie Market:

The growth of the lingerie market is fueled by evolving consumer preferences and lifestyle changes. The increasing focus on health and wellness has shifted attention toward comfortable and functional undergarments, particularly during the rise of remote working and casual wear trends. Rising disposable incomes and the growing participation of women in the workforce have further driven demand for premium and luxury lingerie. E-commerce platforms have played a pivotal role in market expansion, providing consumers with convenient access to a wide range of products and brands. Additionally, the growing influence of feminism and body positivity movements has encouraged brands to adopt marketing strategies that empower women, further boosting consumer engagement. The incorporation of advanced textile technologies, such as moisture-wicking and odor-resistant fabrics, is another growth driver, enhancing the appeal of lingerie products.

Future Demand Outlook for Lingerie:

The future of the lingerie market is poised for robust growth, driven by a combination of innovation, inclusivity, and sustainability. Consumer demand for eco-friendly products will likely encourage brands to invest in sustainable production processes and biodegradable materials. Digitalization is expected to play a significant role, with virtual fitting rooms and AI-powered size recommendations enhancing the online shopping experience. The rise of hybrid lingerie, which combines aesthetic appeal with practicality, is anticipated to shape future product offerings. Emerging markets, particularly in Asia and Latin America, present lucrative opportunities for expansion due to rising urbanization and increased awareness of global brands. Additionally, collaborations between lingerie brands and fashion designers will likely create unique collections, further stimulating consumer interest.

Leading Key Players Operating in the Lingerie Industry:

• Fashion Nova LLC
• Hanesbrands Inc
• H & M Hennes & Mauritz AB
• Hunkemöller International B.V
• Jockey International Inc
• MAS Holdings
• PVH Corp
• The Gap Inc
• The Groupe Chantelle
• Triumph International Ltd
• Victoria’s Secret & Co
• Yandy Enterprises LLC         

Lingerie Market Trends:

The lingerie market is embracing a blend of innovation and inclusivity to meet evolving consumer demands. A notable trend is the emphasis on body positivity, with brands launching campaigns that celebrate diverse body types and challenge traditional beauty standards. The demand for sustainable and ethically produced lingerie is also gaining momentum, reflecting consumers' growing environmental awareness.

Technology is shaping the industry through advancements like 3D printing for precise fits and the use of smart fabrics for enhanced comfort and functionality. Furthermore, the hybridization of lingerie and activewear is emerging as a popular category, catering to women seeking versatile, stylish, and comfortable options. These trends underscore a market that is adapting to contemporary values while focusing on personalization and sustainability.

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Lingerie Market Report Segmentation:    

Breakup by Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Brassiere exhibits a clear dominance due to their essential role in providing support, shaping, and comfort, making them a staple in every woman's wardrobe.

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Cotton emerged as the largest segment by material in the lingerie market, due to its breathability, comfort, and hypoallergenic properties, making it a preferred choice for everyday wear.

Breakup by Price Range:

• Economy
• Premium

The economy accounted for the largest lingerie market revenue due to the consumers seeking affordable options for everyday wear without compromising comfort and style.

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Mass merchandizers account for majority of the market share due to their wide accessibility, affordability, and large-scale distribution networks, which cater to a broad consumer base for everyday lingerie products.

Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Asia Pacific dominates the market due to its large and growing population, increasing disposable incomes, rising urbanization, and the rapid adoption of global fashion trends, particularly in countries such as China and India, where the demand for lingerie products continues to increase.

Key Highlights of the Report: 

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape 

About Us: 

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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