Myth: Email Marketing is Dead
Reality: Email marketing is thriving with a $42 ROI for every $1 spent. It enables direct communication, personalization, and unmatched audience engagement.

Myth: More Emails Mean More Success
Reality: Quality trumps quantity. Focus on value-driven content, personalization, and balanced frequency to prevent email fatigue.

Myth: All Emails Must Sell
Reality: Not every email needs a sales pitch. Build trust through informative, diverse, and value-added content to nurture long-term relationships.

Myth: Email Marketing is for Large Companies Only
Reality: Small businesses can leverage cost-effective tools, target niche audiences, and build strong customer loyalty through email marketing.

Myth: Open Rates Are the Only Metric That Matters
Reality: Evaluate success using multiple metrics like click-through rates, conversion rates, and engagement time for a holistic view of your campaigns.