GoHighLevel Guide – Key Features, Pricing & Top Integrations (2025)

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If you’ve been searching for an all-in-one marketing and CRM solution, you’ve probably come across GoHighLevel. But what exactly is GoHighLevel?

GoHighLevel is a comprehensive sales, marketing, and customer relationship management (CRM) platform designed for businesses, agencies, and marketers who want to streamline their operations. It allows users to manage leads, create sales funnels, automate follow-ups, and integrate multiple marketing tools into a single dashboard.

Unlike other platforms that require multiple third-party tools for different functions, GoHighLevel offers everything in one place—making it a game-changer for agencies looking to scale without the hassle of juggling multiple subscriptions.

Is GoHighLevel a CRM?

Yes, GoHighLevel is a CRM, but it’s more than just that. Traditional CRMs like Salesforce or HubSpot focus primarily on lead tracking and customer relationships. However, GoHighLevel goes beyond that by integrating marketing automation, sales funnels, website builders, email tracking, and appointment scheduling into one platform.

 

For agencies, GoHighLevel acts as an all-in-one marketing hub that helps streamline operations without needing separate tools like ClickFunnels, MailChimp, or Calendly. If you’re tired of switching between multiple software solutions, this is a solid choice.

GoHighLevel Pricing: How Much Does It Cost?

When considering any software, pricing is a key factor. GoHighLevel offers three pricing plans, each catering to different business needs:

gohighlevel price plan

 

  1. Starter Plan – $97/month
    • Single account access
    • CRM & pipeline management
    • Website & funnel builder
    • Appointment scheduling
    • Unlimited email & SMS marketing
  2. Agency Unlimited Plan – $297/month
    • Everything in the Starter Plan
    • Unlimited sub-accounts (perfect for agencies)
    • Advanced automation & white labeling
    • API access
  3. White Label Plan – $497/month
    • Complete customization & branding
    • Sell GoHighLevel as your own software
    • Priority support

For agencies, the Agency Unlimited Plan is the most popular choice since it allows multiple sub-accounts and custom branding. The White Label Plan is ideal if you want to market GoHighLevel as your own branded software.

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