Why TV Advertising Still Matters

TV advertising remains one of the most powerful marketing tools, with studies showing it generates an average ROI of £4.20 for every £1 spent [source]. Businesses working with a video production company can ensure their commercials stand out.

The TV Commercial Production Process

Creating a TV commercial involves multiple stages:

• Pre-Production: Concept development, scripting, and planning.
• Production: High-quality filming with professional crews.
• Post-Production: Editing, colour grading, and sound design.
• Distribution: Ensuring the advert is broadcast-ready and well-placed.

How Much Does a TV Advert Cost?

One of the most common questions brands ask is "how much does a TV advert cost for 30 seconds?" The price can range from £3,000 for regional ads to over £100,000 for national campaigns.

What Makes a Good TV Advert?

According to advertising experts, the most effective TV commercials:

• Tell a compelling story.
• Have high production value.
• Feature a clear and memorable message.
• Are strategically placed for maximum impact.

To learn more, read what makes a good advert.

References

• The Art and Science of TV Advertising - Consult EXP
• Mastering TV Commercial Production - MakerShop
• Modernising TV Advertising - AppTapp
• TV Commercial Production Insights - GTK Forum
• The Evolution of TV Ads - Mozello
• How TV Advertising Impacts Brand Growth - SKTorrent