Creating App for company is difficult, but ranking it on app store is quit more difficult. There are many factors are taken under consider by app store before ranking it on top. That's where optimization comes in place. App store optimization will tell all lacking factors where app needs to improves. ASO comes with lots of features.
Some of the best App Store Optimization (ASO) which are used by giant enterprises are mentioned in given article. Check out for complete ASO tools description and why you should use it: