Marketing Planning Process for Professional Services
Marketing planning provides a framework for organizations to develop their marketing strategy, identify and prioritize customer needs, and align with business objectives.
1) Goal setting: This phase focuses on setting realistic goals that will help to achieve business objectives, as well as understanding customer needs.
2) Strategy development: This phase is all about determining how to go about achieving these goals and what tactics should be used.
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https://www.vovia.com/our-services/strategy/